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A strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.
Sign by Sunday or stay out, IPL tells Australians
World Cup to be free of sponsorship disputes
A crisis of credibility
What is... Hyper Parenting
Court bans Lee's Unwired image
Showing 1 - 5 of 5
Can Pakistan be sanctioned by ICC for boycotting India game?
ICC warns PCB of consequences of boycotting India match
India bring that 2007 Aussie World Cup aura
Last over in multi-day cricket to continue despite a wicket after latest amendments to Laws
Five thousand balls a day and one promise: the making of Abhigyan Kundu
South Africa back again to get over the line that was so close last time
Curran, spinners star as England defend 129 to seal whitewash
Six weeks of summer, no cricket: Murphy's strange season
How many bowlers have taken their first three international wickets in a hat-trick?
BCB reinstates Nazmul Islam as finance committee chairman despite promise to players