Ambush marketing

A strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.

Sign by Sunday or stay out, IPL tells Australians

Australia's cricketers have been issued an ultimatum by the Indian Premier League - sign up by the Sunday deadline or stay out for three years

12-Feb-2008•Cricinfo staff

World Cup to be free of sponsorship disputes

World Cup organisers are confident that the tournament will not witness any disputes between rival telecom companies Cable and Wireless and Digicel

09-Aug-2006•Cricinfo staff

A crisis of credibility

It matters that the ICC's tournaments matter, because if their credibility is fatally undermined, then the free-for-all that could follow will be to the detriment of the entire game

27-Apr-2006•Andrew Miller

What is... Hyper Parenting

modern life on hyper parenting

15-Aug-2005

Court bans Lee's Unwired image

Unwired was banned from using advertising images of Brett Lee following a Federal Court ruling in Melbourne yesterday

24-Jun-2005•Wisden Cricinfo staff

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ICC asks PCB the reason for invoking Force Majeure to boycott India game

07-Feb-2026•ESPNcricinfo staff

Pakistan do Pakistan things to start World Cup with a thriller

07-Feb-2026•Madushka Balasuriya

Baby-faced bruiser Sooryavanshi floors England and the world

06-Feb-2026•Abhijato Sensarma

Harshit Rana ruled out of T20 World Cup; Siraj called up as replacement

06-Feb-2026•Vishal Dikshit

'We should have potentially sent Pakistan home after today' - van Meekeren rues Netherlands' close loss

07-Feb-2026•Madushka Balasuriya

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Firdose Moonda

Andrew Miller

Andrew McGlashan

Steven Lynch

Mohammad Isam