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A strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.
Sign by Sunday or stay out, IPL tells Australians
World Cup to be free of sponsorship disputes
A crisis of credibility
What is... Hyper Parenting
Court bans Lee's Unwired image
Showing 1 - 5 of 5
'We act as if nothing affects us' - Shanto upset about T20 World Cup wrangle
PSL expands from millions to billions as Hyderabad and Sialkot fetch record bids
Stats - Nadine de Klerk makes WPL history with 18-run last-over heist
Gill on India's scheduling: Ensure adequate preparation time before Test series
Mumbai lose the unlosable; Nabi, Sarfaraz, Gaikwad sparkle
The urn spurned: How naivety and decay wrecked England's Ashes ambitions
'It's more of a future thing' - why Glenn Phillips bats left-handed sometimes
A part but apart: why Usman Khawaja was an Aussie cricketer like no other
A year in fast-forward: shorter games, quicker results, Starc contrasts
Nabi-Eisakhil become first father-son duo to bat together in a top-tier T20 league
