Ambush marketing

A strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.

Sign by Sunday or stay out, IPL tells Australians

Australia's cricketers have been issued an ultimatum by the Indian Premier League - sign up by the Sunday deadline or stay out for three years

12-Feb-2008•Cricinfo staff

World Cup to be free of sponsorship disputes

World Cup organisers are confident that the tournament will not witness any disputes between rival telecom companies Cable and Wireless and Digicel

09-Aug-2006•Cricinfo staff

A crisis of credibility

It matters that the ICC's tournaments matter, because if their credibility is fatally undermined, then the free-for-all that could follow will be to the detriment of the entire game

27-Apr-2006•Andrew Miller

What is... Hyper Parenting

modern life on hyper parenting

15-Aug-2005

Court bans Lee's Unwired image

Unwired was banned from using advertising images of Brett Lee following a Federal Court ruling in Melbourne yesterday

24-Jun-2005•Wisden Cricinfo staff

Showing 1 - 5 of 5

Most Read

Ashes tours can end careers. Ollie Pope could be next

18-Dec-2025•Matt Roller

A quiet word from Dhoni, a missed flight, and Amit Kumar has an IPL dream with SRH

18-Dec-2025•Rajan Raj

'Snicko needs to be sacked' - Aussies fume in latest controversy

18-Dec-2025•Matt Roller

England have review reinstated after technology failure on Carey appeal

17-Dec-2025•Matt Roller

'I played the fool with myself' - van Niekerk looks back at the lost years

18-Dec-2025•Firdose Moonda

Writers

See all

Matt Roller

Alex Malcolm

Vithushan Ehantharajah

Andrew Fidel Fernando

Shashank Kishore