Ambush marketing

Matches (7)

Men's Under-19 World Cup (1)

T20 WC Warm-up (4)

SL v ENG (1)

WPL (1)

AFG19

(22.6/50 ov) 114/1

IND19

null

AFG

null

A strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.

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12-Feb-2008•Cricinfo staff

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What is... Hyper Parenting

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24-Jun-2005•Wisden Cricinfo staff

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Writers

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Firdose Moonda

Andrew Miller

Andrew McGlashan

Steven Lynch

Mohammad Isam