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A strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.
Sign by Sunday or stay out, IPL tells Australians
World Cup to be free of sponsorship disputes
A crisis of credibility
What is... Hyper Parenting
Court bans Lee's Unwired image
Showing 1 - 5 of 5
'It sucks' - Devine emotional about World Cup exit and impending ODI retirement
Multan Sultans owner Ali Tareen makes taunting apology to PCB
Edwards called up for Sydney ODI, Beardman added to T20 squad, Maxwell returns
Mandhana, Rawal, Rodrigues flex batting muscle in India's statement win
PCB springs surprise appointing Test captain Shan Masood in senior administrative role
What did India gain by playing Reddy in the West Indies series?
Kohli and Rohit's ODI legacy can't be measured in runs and centuries
India bring in Kuldeep, Australia win another toss and bat
Josh Hazlewood and the beauty of a wicketless spell
