Downhill skiing in Dubai

ICC should be very careful how far they take the process of signing sponsors. They are currently in the process of renegotiating their rights deal with brokers GCC and I have heard talk that the last number, which was US$550 million, could be nearly doubled for the period between the 2007 World Cup and the one in 2015. The deal will be the most 'inclusive' in sports history, which means that everything the players eat, drink and think will be sponsored or provided by an 'official supplier'. There was even talk, at one stage, of players being required to dress in 'official' casual clothing in their spare time between games during ICC tournaments. At what stage does a player belong to himself? Quite apart from the fact that he may have a personal endorsement with Levis, why should he be forced to wear another brand of jeans?