Sri Lanka: Gold-plated miniature bat to raise funds (13 December 1998)
by A.C
13-Dec-1998
13 December 1998
Sri Lanka: Gold-plated miniature bat to raise funds
by A.C. de Silva
An elegant goldplated miniature cricket bat in the form of a key tag
has been put out for sale by Rican Lanka Private Limited in order to
raise funds to care for the underprivileged children in Sri Lanka.
To market a miniature cricket bat for sale needs careful planning and
Rican Lanka Chairman Suresh Michandani together with Sri Lanka
chairman of cricket selectors Duleep Mendis could not have thought of
a better person than that elegant world class batsman Aravinda de
Silva, whose signature on the 24 carat goldplated bat should turn out
to be a best seller.
The bat has been lowly priced at Rs. 100 though it worth much more.
"We have to pay the normal taxes and the cost of manufacture and
taxes etc put together without packing it costs around Rs. 35," said
Mr. Suresh Michandani at the launch of the bat last week at Hilton
JAIC Tower in Union Place with Deputy Minister of Samurdhi, Youth
Affairs and Sports and cricketers Aravinda de Silva, Roshan Mahanama,
Romesh Kaluwitharana and chairman of selectors Duleep Mendis in
attendance.
For cricket fans, the purchasing of this bat, will entitle them to
participate in a raffle draw for which ten rich prizes will be
offered for fans to watch the World Cup cricket tournament in England
next year.
There will be ten tickets for the matches that Sri Lanka will play.
That's not all - the organisers Rican Lanka also offers ten return
air tickets to London for the winners.
So, here's an opportunity to cricket fans to watch the World Cup
tournament where Sri Lanka will make every effort to retain the Cup
that they won in 1996 in Lahore, Pakistan.
Jeevan Kumaratunga said that sports has caught everyone's mind these
days and this venture of helping society through sports should be
commended. He said that Sri Lanka's cricketers brought glory to the
country by winning the World Cup and using the bat as a symbol to
collect funds for the sake of the underprivileged children is a
praiseworthy effort.
Aravinda de Silva - who is a world renowned batsman, has a soft heart
when speaking about the less affluent children. He spent his birthday
at the Deaf and Blind School, treating the children there with all
the goodies and he is bound to raise quite a sum in his latest
effort.
He called on all parents to share the joy of this Christmas by giving
to charity. "I hope the parents will put it into the heads of their
children how important it is to support underprivileged children,"
Aravinda de Silva said.
Duleep Mendis praised the effort of Aravinda de Silva in helping the
poor children. "He was brilliant in the World Cup," Mendis said.
The cricket bat will be marketed through the chain of Singer Limited
outlets countrywide and Singer's Marketing Manager Jaliya Jaysuriya
said that his company was delighted to market the bat because it was
for a good cause.
The raffle draw for the tickets for the World Cup matches will be
held on April 20. So, cricket fans, here's your opportunity to
witness the World Cup and also support a worthy cause.
Source :: Daily News (https://www.lanka.net)