The Kings of Cricket Challenge

The UCB is excited to announce the theme for the forthcoming Australian tour of South Africa is THE KINGS OF CRICKET CHALLENGE. This theme serves as a central concept around which all stakeholders can tie in their promotions and hence produce a unified cricket marketing message.

The long-awaited clash between these two teams on South African home soil is certain to produce electrifying entertainment, culminating in the crowning of the Kings of Cricket!

THE KINGS OF CRICKET CHALLENGE incorporates both the Standard Bank One Day International Series and the Castle Lager/ MTN Test Series.