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The ability of sporting bodies to hype their own products should never be underestimated. Rarely does an event seem to pass without it being heralded as the “most watched” in history.
In 2007, the organisers of F1 claimed a global audience of several squillion before someone noted that appeared to assume that everyone in China watched the brief clips on the evening news rather than sat glued to the entire race.
Now Stephen Brenkley in the Independent has pulled up the ICC. Earlier this week it gushed that the World Twenty20 will be seen in 218 countries around the world. He noted that there are only 194 recognised countries on the planet.
Perhaps any readers in Burkina Faso or Tuvalu would let us know how they are enjoying the event?
Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and AfricaFeeds: Martin Williamson
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Executive editor Martin Williamson joined the Wisden website in its planning stages in 2001 after failing to make his millions in the internet boom when managing editor of Sportal. Before that he was in charge of Sky Sports Online and helped launch and run Sky News Online. With a preference for all things old (except his wife and children), he has recently confounded colleagues by displaying an uncharacteristic fondness for Twenty20 cricket. His enthusiasm for the game is sadly not matched by his ability, but he remains convinced that he might be a late developer and perseveres in the hope of an England call-up with his middle-order batting and non-spinning offbreaks. He is now managing editor of ESPN EMEA Digital Group as well as his Cricinfo responsibilities.