The challenge of popularising cricket in the USA
Tom Melville writes an open letter to Don Lockerbie, the CEO of the USA Cricket Association, on dreamcricket.com, warning him of how difficult it will be to make cricket popular among Americans.
For anyone to claim “I’m going to turn America into a cricket playing country” is tantamount to claiming, “I’m going to turn America into a Spanish speaking country; I’m going to turn America into a Muslim country.” A pretty tough row to hoe! Expectations must be brutally realistic; efforts must be highly imaginative; planning must be exceptionally creative.
Know that America is not a “cricket culture,” it’s a culture that does not know, does not care about, and, in many ways, is hostile towards cricket. No matter how much experience, no matter how much “expertise” anyone may have accumulated in a cricket culture, he will soon discover they’re virtually worthless here, and can never be a substitute for hands-on, face-to-face, experience working with Americans at cricket.
Dustin Silgardo is a former sub-editor at ESPNcricinfo