Nepal TV deal underlines cricket's popularity
The appeal of cricket in Nepal has been underlined by the news that national broadcaster Nepal Television has renewed its deal to cover all the country’s international matches.
The three-year contract, which is only worth US$8000pa, gives the broadcaster the right to cover all matches organised by the Nepal board.
It means that Nepal remains the only Associate in Asia to offer national matches on free-to-air television.
Cricket in Nepal remains a major sport, with the media carrying extensive reports on major tournament. Crowds for major matches rival those seen in Full member countries.
Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa