The changing face of Twenty20 cricket February 13, 2010

'English cricket missed its chance'

18

David Stewart, the Surrey chairman, and Keith Bradshaw, the chief executive of MCC, believe that the franchise-based Twenty20 tournament that they proposed, in controversial circumstances, back in 2008 could well have been English cricket's final opportunity for a sympathetic reform of its ancient county structure.

Instead, two years on from a proposal that could have safeguarded the future of all 18 first-class counties, both men feel that the English game will now be forced to evolve to survive the IPL revolution. Hampshire's alliance with the inaugural IPL champions, Rajasthan Royals, is the first hint as to the future direction of the game, and as the scramble intensifies to claim a share of the game's new revenue streams, the prospect of all parties securing an equal say in their destiny is fast receding.

"Our franchise proposal was devised with the future in mind, and unfortunately the future is hurtling towards us on an early train," Bradshaw told Cricinfo. "The only place you could have realistically established a rival to the IPL was in the UK, because of timezones and marketability, but to a certain extent the timing and the opportunity has been lost. Right now the IPL is getting stronger and stronger, and there are already fewer and fewer opportunities for other competitions to establish themselves."

The Bradshaw-Stewart plan was drawn up as a discussion document in the months that followed the IPL's successful first season in 2008. With support from Lancashire and Hampshire, the two men envisaged a nine-team English Premier League, comprising 57 matches over 25 days, the majority of which would have been staged at the nine Test-match grounds to maximise revenues, and contested at the height of the summer to avoid any clash with overseas schedules.

It was a radical proposal but, because of the complex nature of the ECB constitution, it could not have gone ahead without the backing of at least 30 members of the board, including the Minor Counties. Therefore, a cut of the profits could have been secured at every professional level of the game. Nevertheless, the proposal was leaked to the press before it could even be looked at by the board, and was subsequently crushed, with Glamorgan's chairman, Paul Russell, leading the attacks by deriding it as "bootleg and divisive".

It might be the case that we're all on our own now - we'll do what we can for our counties, and some will succeed and some won't
Surrey chairman, David Stewart

"I think it scared people that it was representatives from Lord's and The Oval who came up with a plan," Stewart told Cricinfo. "They are the two strongest clubs in the country, because they have the London base. But we always saw our proposal as a partnership of the 18 counties. We didn't see it as the nine big grounds going it alone and leaving the others deserted. But it was, let's say, ahead of its time."

More to the point, England's approach to Twenty20 cricket remains decidedly behind the times and, despite attracting some big-name players, this season's new Friends Provident t20 is little more than an elongated version of the original Twenty20 Cup. By failing to mark their territory in the sort of no-nonsense terms proposed back in 2008, the counties left themselves open to the situation that arose this week, whereby the IPL commissioner, Lalit Modi, was able to park his tanks on their lawns, and demand an adjustment to the English season to accommodate the lucrative Champions League.

Modi's move followed hot on the heels of Hampshire's decision to align itself to the new "Royals" franchise, and as the balance of power shifts from countries to clubs, there is a growing sense that the end-game will be the establishment of a global city-cricket tournament, with the biggest and best stadia across the world playing host to a range of super-franchises or major clubs. The gulf between the haves and the have-nots of county cricket is yawning wider than at any time in the game's history.

To that end, Surrey's chief executive, Paul Sheldon, has been touting for business in India, while MCC is known to be mulling over proposals from the two new franchises that are being introduced to the IPL next season. "It has to be accepted that India is the powerhouse," said Stewart. "It is the dominant country in cricket for financial reasons, and therefore any strategy that excludes them is doomed to failure."

Ironically, having failed to discuss the Bradshaw-Stewart proposal and hence passed up the chance to pool the profits from such a competition, the counties have still spent large chunks of their budgets attracting players of the highest calibre. But whereas 28,500 spectators will be able to watch Adam Gilchrist playing for Middlesex at Lord's, less than a third of that number will be able to witness Kieron Pollard playing down at Somerset, or Brad Hodge at Leicestershire. "The big grounds are best placed to capitalise on this new system," said Stewart. "But they will do so without having to pass any of the money over.

"The financial situation of the 18 counties in 2010 is significantly worse than it was in 2008," he added. "So significantly, in some cases, that you wonder if some might have a different view [of the proposal] now. But for others, they might well feel that the time has passed. It might be the case that we're all on our own now - we'll do what we can for our counties, and some will succeed and some won't. I'm not sure we'll see a genuine joint venture of that nature appearing now."

"It's true that counties without the same ground capacity were concerned by the proposal, but it should perhaps have been looked at more closely, and shown more respect," said Kent's acting chief executive, Jamie Clifford, who has been standing in since the resignation of Paul Millman last year. "But our membership is a traditional county club membership, and their primary interest is, of course, four-day cricket. If the members like a certain form of the game, but the game is moving in a different direction, the inevitable consequence is you are moving away from your market."

For the time being, that market remains the source of almost 90% of the ECB profits, and both Stewart and Bradshaw (who will be organising three Tests this summer) remain determined to support the traditional game as best they can. But ultimately they are businessmen in a rapidly changing world, and with rapidly expanding stadia to maintain, they recognise that there's not much more money that can be squeezed out of an already over-stretched England team. The clamour, as it is, is already for less international cricket, not more, and that's before the added threat of the delisting of the Ashes is taken into account.

"The bulk of Surrey's profits still come from our annual Test match, so the long form of the game - and that starts with the County Championship - is still hugely important to us and our members," said Stewart. "But it could be that we have too many eggs in one basket. If, over a period of time, Test cricket struggles to maintain its success in this country, and follows the situation we've seen in other countries, we've got to find ways to diversify. If there is a development of international club cricket around the IPL-type model, as seems possible, we're going to be interested. We have to be interested."

Andrew Miller is UK editor of Cricinfo

Comments have now been closed for this article

  • bobmartin on February 15, 2010, 17:21 GMT

    It's time those beloved of the old traditions woke up.. First class cricket is professional and whether they like it or not that means commercial, which equates to bums on seats and TV audiences. Go to any county ground during a 3/4 day game and you can almost count the spectators on your fingers.. Go to the same ground when there's a 20/20 game and you'll struggle to get a seat. That should tell you all you need to know about those who have this blind devotion to our antequated county cricket system. It's well past its sell-by date witnessed by the fact that nobody is buying it and without test and limited overs income, it would long since have been where it belongs.. in the history books.

  • NeilSidd on February 14, 2010, 22:31 GMT

    I am disappointed with the tone of Mr Miller's article. It lacks balance because it does not mention the problems that might happen if the IPL franchises begin to struggle, and the knock-on effect that could create on the other domestic teams around the world that are dying to cash in on the false gold. The IPL is based purely on TV ratings in India. If those ratings show even a slight fall, the big networks and advertisers in India will quickly pull the plug, and we will have another Stanford type fiasco. I agree with some of the earlier comments that Messrs Bradshaw, Stewart et al are not good for the game in England. They are typical marketing men who think only of short term money making schemes rather than having a balanced domestic structure which would encourage the development of quality cricketers. T20 will not do that. The current county system in England is fine as it is.

  • johnsykes on February 14, 2010, 20:19 GMT

    The demise of English cricket began when players from other countries were permitted to play for counties. That's when money began to be thrown around. Maybe I'm a dinosaur too, but my love for cricket was/is and always will be for Test matches and the county championships.....not this 20/20 stuff.

    John Sykes

  • Paul_JT on February 14, 2010, 19:26 GMT

    Forgive me for getting a touch nostalgic, but I'm sure there was a time when cricket administrators saw their role as improving the game for spectators and players alike, not merely the pursuit of profit.

  • Harvey on February 14, 2010, 15:06 GMT

    Yawn... If I was in David Stewart's position, I think I would be keeping a low profile. His Surrey team - one of the biggest clubs in the country - has just finished third from bottom of the SECOND DIVISION of the County Championship. Perhaps he ought to be concentrating on putting together a team that can actually compete with other English county sides rather than coming up with pie in the sky schemes to chase the fools' gold offered by franchise T20. The IPL was a one-off, helped by the novelty value to an Indian audience firstly of the T20 format, secondly of top overseas stars playing in their domestic cricket. We've had both in this country for years, so what would be the selling point, and how would an English competition "compete" with the IPL? English cricket's domestic structure needs an overhaul, certainly, but that overhaul needs to encompass ALL forms of the game. Creating some kind of poor man's IPL would do nothing to address the weakness of England's domestic structure.

  • dhchdh on February 14, 2010, 12:41 GMT

    power has shifted east, IPL is big; county cricket is dying...what is ECB doing? They are still riding a high horse programmed to go nowhere. Its obvious it's just an EGO issue for them. Dudes wake up & smell the coffee or else we will be resigned to watching football all year long.

  • on February 14, 2010, 9:25 GMT

    I think IPL is the future and all the counties needs to learn from it. Ipl has been a huge success and there are no competitors.

  • santhosh8866 on February 14, 2010, 7:18 GMT

    i think playing more 20/20 doesn't actually mean they are doing for money.If u wanna actually play cricket without involving money and people then you should actually play in empty grounds without any crowd. Every sport must have entertainment features just as how other sports evolved gradually.I just feel there is a need for some uplift for cricket.I too don't like modi's multitasking behavior but there should be a limit for everything. English cricket really has a great history but with other countries evolving so much they also should join the stream.

  • 200ondebut on February 14, 2010, 7:06 GMT

    ECB is a dinosaur - big and cumbersome. And we all know what happened to the dinosaurs.

  • delboy on February 13, 2010, 23:54 GMT

    The standard of the English County game will be further weakened following the decision to change the visa qualification and kolpak criteria. It remains to be seen how Northants will do this season. How long will it take for Riki Wessels and others to qualify as England players, Is this the real reason to force those fringe SA and Aussies to commit to full England qualification? Now that the Afghan team is beginning to make waves they too will start producing asylum seekers who are good enough to represent England.

  • bobmartin on February 15, 2010, 17:21 GMT

    It's time those beloved of the old traditions woke up.. First class cricket is professional and whether they like it or not that means commercial, which equates to bums on seats and TV audiences. Go to any county ground during a 3/4 day game and you can almost count the spectators on your fingers.. Go to the same ground when there's a 20/20 game and you'll struggle to get a seat. That should tell you all you need to know about those who have this blind devotion to our antequated county cricket system. It's well past its sell-by date witnessed by the fact that nobody is buying it and without test and limited overs income, it would long since have been where it belongs.. in the history books.

  • NeilSidd on February 14, 2010, 22:31 GMT

    I am disappointed with the tone of Mr Miller's article. It lacks balance because it does not mention the problems that might happen if the IPL franchises begin to struggle, and the knock-on effect that could create on the other domestic teams around the world that are dying to cash in on the false gold. The IPL is based purely on TV ratings in India. If those ratings show even a slight fall, the big networks and advertisers in India will quickly pull the plug, and we will have another Stanford type fiasco. I agree with some of the earlier comments that Messrs Bradshaw, Stewart et al are not good for the game in England. They are typical marketing men who think only of short term money making schemes rather than having a balanced domestic structure which would encourage the development of quality cricketers. T20 will not do that. The current county system in England is fine as it is.

  • johnsykes on February 14, 2010, 20:19 GMT

    The demise of English cricket began when players from other countries were permitted to play for counties. That's when money began to be thrown around. Maybe I'm a dinosaur too, but my love for cricket was/is and always will be for Test matches and the county championships.....not this 20/20 stuff.

    John Sykes

  • Paul_JT on February 14, 2010, 19:26 GMT

    Forgive me for getting a touch nostalgic, but I'm sure there was a time when cricket administrators saw their role as improving the game for spectators and players alike, not merely the pursuit of profit.

  • Harvey on February 14, 2010, 15:06 GMT

    Yawn... If I was in David Stewart's position, I think I would be keeping a low profile. His Surrey team - one of the biggest clubs in the country - has just finished third from bottom of the SECOND DIVISION of the County Championship. Perhaps he ought to be concentrating on putting together a team that can actually compete with other English county sides rather than coming up with pie in the sky schemes to chase the fools' gold offered by franchise T20. The IPL was a one-off, helped by the novelty value to an Indian audience firstly of the T20 format, secondly of top overseas stars playing in their domestic cricket. We've had both in this country for years, so what would be the selling point, and how would an English competition "compete" with the IPL? English cricket's domestic structure needs an overhaul, certainly, but that overhaul needs to encompass ALL forms of the game. Creating some kind of poor man's IPL would do nothing to address the weakness of England's domestic structure.

  • dhchdh on February 14, 2010, 12:41 GMT

    power has shifted east, IPL is big; county cricket is dying...what is ECB doing? They are still riding a high horse programmed to go nowhere. Its obvious it's just an EGO issue for them. Dudes wake up & smell the coffee or else we will be resigned to watching football all year long.

  • on February 14, 2010, 9:25 GMT

    I think IPL is the future and all the counties needs to learn from it. Ipl has been a huge success and there are no competitors.

  • santhosh8866 on February 14, 2010, 7:18 GMT

    i think playing more 20/20 doesn't actually mean they are doing for money.If u wanna actually play cricket without involving money and people then you should actually play in empty grounds without any crowd. Every sport must have entertainment features just as how other sports evolved gradually.I just feel there is a need for some uplift for cricket.I too don't like modi's multitasking behavior but there should be a limit for everything. English cricket really has a great history but with other countries evolving so much they also should join the stream.

  • 200ondebut on February 14, 2010, 7:06 GMT

    ECB is a dinosaur - big and cumbersome. And we all know what happened to the dinosaurs.

  • delboy on February 13, 2010, 23:54 GMT

    The standard of the English County game will be further weakened following the decision to change the visa qualification and kolpak criteria. It remains to be seen how Northants will do this season. How long will it take for Riki Wessels and others to qualify as England players, Is this the real reason to force those fringe SA and Aussies to commit to full England qualification? Now that the Afghan team is beginning to make waves they too will start producing asylum seekers who are good enough to represent England.

  • Jarr30 on February 13, 2010, 21:44 GMT

    Keith Bradshaw is out of his mind. Franchise-based Twenty20 tournament will never ever work in England. IPL created a money spinning revolution in cricket and RUDE ECB were made out to be bunch of fools in paradise with all that Stanford embarrsment. I agree 100% on Vaugan's comments the other day on how ECB is soo rude. ECB should agree to the fact that BCCI controls cricket and is the financial powerhouse. ECB has to sit with BCCI and sort things out. I thinks it would be a great opputunity for the counties to play in Champions League and earn those millions.

  • Phantom_XI on February 13, 2010, 21:26 GMT

    Criticisms should be reserved for ECB & Counties collectively rather than Bradshaw/Stewart after all it's lack of ECB vision and small counties' power weighing above their weights that's keeping the English cricket down. T20 was taken off and people were warmed to in England first but to keep self interested individuals & bodies happy T20 weren't given the space to flourish. All counties big & small are being dis-serviced by ECB's role in keeping counties happy at the expense of promoting cricket. Almost every sport of mass appeal had managed to provide economic incentive so that it can attract most talented individual to the great sport. But instead everyone in England it seems go barking about 4 days county matches & test matches as if T20 & IPL doesn't have enough skills & appeal. Both T20 & test matches have their place & people should be looking it at how we can use the money generated by T20 to increase cricketers' remuneration & improve the level & attractiveness of cricket

  • dragqueen1 on February 13, 2010, 21:23 GMT

    lets be brutal here Mr Modi and his cronies have no intreast in anything outside India, i don't blame them for that, the Indian nation has more passion for the sport than anywhere else and now have the confidence and the financial muscule to back it up. i just hope they have feel a pang of conscience when English cricket is finally put out of its misery.

  • pianofan on February 13, 2010, 20:41 GMT

    Very sad to see the way English cricket is going. If we are only going to have 20/20 in the future, I will quit following circket. This is symptomatic of the greed for money that is going on all over the world. Unfortuneatley cricket is not excempt. I really fear for the future of Test cricket. Previous comments on this story are correct is asking how come some individuals have manged to get top admnistrative positions when their first interest is money and power instead of safeguarding the game. It is all very sad, but I am heartened to see comments similar to mine

  • 0NBH on February 13, 2010, 20:08 GMT

    What a non-story this is. The main criticism of the proposal when it was first aired was that it would benefit its supporters at the expense of the existence of everyone else. Apparently the "story" is that the proposal's creators still think it was a good idea. It'll still be to their benefit and everyone else's detriment, so you'd expect them to say exactly that. The only insight would've been if anyone had been swayed either way, but the only other person interviewed for the story was someone in an acting position, who was uncommittal. Surprising, that.

  • SempreSami on February 13, 2010, 19:47 GMT

    Stewart's just throwing a hissy fit because Surrey didn't bother preparing for a transition period when all their good players retired and are now rubbish.

  • jackiethepen on February 13, 2010, 18:44 GMT

    Keith Bradshaw is earning a reputation to equal that of Lalit Modi. How on earth did this brash entrepreneur become the chief executive of the MCC and Lords? I just think he ought not to imagine he is the voice of English cricket. He is an Aussie no less. Why not introduce such wonderful ideas into the waiting arms of the MCG etc? Once cricket grounds had chairmen and members. Now they have Chief Executives that are building their own kingdoms. It worries me that they are building bigger and bigger stadia and then complaining that they may make a loss unless they bring in shows and razzmatazz to sell seats. Surely the cricket should come first? What is so heartrending is the sight of all these men rushing to sell the soul of cricket to the highest bidder. Is there no voice, no matter now faint, saying that this is a sport not a business opportunity? I don't trust their instincts either. It could all go horribly wrong a la Stanford. He was a similar kind of buccaneer.

  • SimonSpliff on February 13, 2010, 16:31 GMT

    I don't like Lait Modi, he doesn't really care about cricket, only about money. I'm not a huge fan of the IPL either, it's very enjoyable don't get me wrong, but certain things about it grate on me. However if Modi is going to indirectly modernize and reform the English Country system I will personally buy him a pint. The poor showing of Somerset and Sussex on the big stage showed just how weak the English County system, with its 18 counties, is. The County system should be the foundation that the England team is built on, like the State teams in Australia, not the other way round. Then we get to the standard of cricket being played in the counties, apart from 4 or 5 it's poor. If every time I tuned into coverage of the games on BBC local radio and heard the words slow and low I was given a pound, I'd have paid of my student loan by now. What are England crying out for now, a fast bowler. Self service, not England lies in the County heart.

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  • SimonSpliff on February 13, 2010, 16:31 GMT

    I don't like Lait Modi, he doesn't really care about cricket, only about money. I'm not a huge fan of the IPL either, it's very enjoyable don't get me wrong, but certain things about it grate on me. However if Modi is going to indirectly modernize and reform the English Country system I will personally buy him a pint. The poor showing of Somerset and Sussex on the big stage showed just how weak the English County system, with its 18 counties, is. The County system should be the foundation that the England team is built on, like the State teams in Australia, not the other way round. Then we get to the standard of cricket being played in the counties, apart from 4 or 5 it's poor. If every time I tuned into coverage of the games on BBC local radio and heard the words slow and low I was given a pound, I'd have paid of my student loan by now. What are England crying out for now, a fast bowler. Self service, not England lies in the County heart.

  • jackiethepen on February 13, 2010, 18:44 GMT

    Keith Bradshaw is earning a reputation to equal that of Lalit Modi. How on earth did this brash entrepreneur become the chief executive of the MCC and Lords? I just think he ought not to imagine he is the voice of English cricket. He is an Aussie no less. Why not introduce such wonderful ideas into the waiting arms of the MCG etc? Once cricket grounds had chairmen and members. Now they have Chief Executives that are building their own kingdoms. It worries me that they are building bigger and bigger stadia and then complaining that they may make a loss unless they bring in shows and razzmatazz to sell seats. Surely the cricket should come first? What is so heartrending is the sight of all these men rushing to sell the soul of cricket to the highest bidder. Is there no voice, no matter now faint, saying that this is a sport not a business opportunity? I don't trust their instincts either. It could all go horribly wrong a la Stanford. He was a similar kind of buccaneer.

  • SempreSami on February 13, 2010, 19:47 GMT

    Stewart's just throwing a hissy fit because Surrey didn't bother preparing for a transition period when all their good players retired and are now rubbish.

  • 0NBH on February 13, 2010, 20:08 GMT

    What a non-story this is. The main criticism of the proposal when it was first aired was that it would benefit its supporters at the expense of the existence of everyone else. Apparently the "story" is that the proposal's creators still think it was a good idea. It'll still be to their benefit and everyone else's detriment, so you'd expect them to say exactly that. The only insight would've been if anyone had been swayed either way, but the only other person interviewed for the story was someone in an acting position, who was uncommittal. Surprising, that.

  • pianofan on February 13, 2010, 20:41 GMT

    Very sad to see the way English cricket is going. If we are only going to have 20/20 in the future, I will quit following circket. This is symptomatic of the greed for money that is going on all over the world. Unfortuneatley cricket is not excempt. I really fear for the future of Test cricket. Previous comments on this story are correct is asking how come some individuals have manged to get top admnistrative positions when their first interest is money and power instead of safeguarding the game. It is all very sad, but I am heartened to see comments similar to mine

  • dragqueen1 on February 13, 2010, 21:23 GMT

    lets be brutal here Mr Modi and his cronies have no intreast in anything outside India, i don't blame them for that, the Indian nation has more passion for the sport than anywhere else and now have the confidence and the financial muscule to back it up. i just hope they have feel a pang of conscience when English cricket is finally put out of its misery.

  • Phantom_XI on February 13, 2010, 21:26 GMT

    Criticisms should be reserved for ECB & Counties collectively rather than Bradshaw/Stewart after all it's lack of ECB vision and small counties' power weighing above their weights that's keeping the English cricket down. T20 was taken off and people were warmed to in England first but to keep self interested individuals & bodies happy T20 weren't given the space to flourish. All counties big & small are being dis-serviced by ECB's role in keeping counties happy at the expense of promoting cricket. Almost every sport of mass appeal had managed to provide economic incentive so that it can attract most talented individual to the great sport. But instead everyone in England it seems go barking about 4 days county matches & test matches as if T20 & IPL doesn't have enough skills & appeal. Both T20 & test matches have their place & people should be looking it at how we can use the money generated by T20 to increase cricketers' remuneration & improve the level & attractiveness of cricket

  • Jarr30 on February 13, 2010, 21:44 GMT

    Keith Bradshaw is out of his mind. Franchise-based Twenty20 tournament will never ever work in England. IPL created a money spinning revolution in cricket and RUDE ECB were made out to be bunch of fools in paradise with all that Stanford embarrsment. I agree 100% on Vaugan's comments the other day on how ECB is soo rude. ECB should agree to the fact that BCCI controls cricket and is the financial powerhouse. ECB has to sit with BCCI and sort things out. I thinks it would be a great opputunity for the counties to play in Champions League and earn those millions.

  • delboy on February 13, 2010, 23:54 GMT

    The standard of the English County game will be further weakened following the decision to change the visa qualification and kolpak criteria. It remains to be seen how Northants will do this season. How long will it take for Riki Wessels and others to qualify as England players, Is this the real reason to force those fringe SA and Aussies to commit to full England qualification? Now that the Afghan team is beginning to make waves they too will start producing asylum seekers who are good enough to represent England.

  • 200ondebut on February 14, 2010, 7:06 GMT

    ECB is a dinosaur - big and cumbersome. And we all know what happened to the dinosaurs.