IPL isn't broken yet - Lalit Modi
While doubts are being raised about the popularity of IPL or the alleged decline in TV ratings, Lalit Modi in an interview to Firstpost says that the IPL model is still viable, but will need constant evaluation.
Devashish Fuloria
25-Feb-2013
While doubts are being raised about the popularity of IPL or the alleged decline in TV ratings, Lalit Modi in an interview to Firstpost says that the IPL model is still viable, but will need constant evaluation.
You only need to re-invent something if it’s broken and, whatever people might be thinking, the IPL isn’t broken. But what any event needs is constant evaluation to ensure it doesn’t go stale and the IPL is no different in that regard. When we set up the IPL, one of the fundamental criteria was to be innovative on an ongoing basis and people should always be looking at new, exciting ways to package this prized asset. Show business and glamour are definitely part of the package but at the end of the day it’s about cricket and some of the finishes we’ve seen already in IPL5 prove that the IPL is alive and well! The secret for the future, is to use that strength as the cornerstone of ongoing development to maintain its long term health.
Devashish Fuloria is a sub-editor with ESPNcricinfo