Bangladesh news

Bangladesh land record sponsorship deal

ESPNcricinfo staff

June 4, 2012

Text size: A | A

The Bangladesh Cricket Board (BCB) has sold various sponsorship rights for $14 million for four years to Aamby Valley, an affiliate of Sahara India Parivar, and Axiom Technologies. It is the biggest sponsorship deal in Bangladesh cricket.

Sahara's winning bid ended Grameenphone's eight-year association between 2003 and 2011 as Bangladesh's sponsors. They bid approximately $9.4 million, substantially more than the $ 3.4 million from Grameenphone and $4 million from Robi, another telecom company. Sahara won branding rights for the national team and the national cricket academy, and title sponsorship and in-stadia sponsorship for 2012-13, among other rights.

Apart from the national team sponsorship, Sahara was the only company to bid for the sponsorship rights of the academy at a price of $130,000 per year.

Axiom was awarded title sponsorship and in-stadia sponsorship for 2014 and 2015, and beverage and ticketing rights from 2012 to 2015.

© ESPN Sports Media Ltd.

Email Feedback Print
ESPNcricinfo staffClose
Country Fixtures Country Results
Dhaka Metro v Rajshahi Div at Chittagong - Apr 19-22
Dhaka Metro 126 Rajshahi Div 139/7
Khulna Div v Dhaka Div at Cox's Bazar - Apr 19-22
Khulna Div 243 Dhaka Div 75/1
Rangpur Div v Barisal Div at Fatullah (Outer) - Apr 19-22
Barisal Div 289 Rangpur Div 89/2
Sylhet Div v Chittagong D at Savar (3) - Apr 19-22
Chittagong D 213 Sylhet Div 75/3
Cent Z (BD) v North Z (BD) in Bangladesh (venue TBA)
May 2-5, 2014 (03:30 GMT)
East Z (BD) v South Z (BD) in Bangladesh (venue TBA)
May 2-5, 2014 (03:30 GMT)
Complete fixtures » | Download Fixtures »
News | Features Last 3 days
News | Features Last 3 days