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June 4, 2012
The Bangladesh Cricket Board (BCB) has sold various sponsorship rights for $14 million for four years to Aamby Valley, an affiliate of Sahara India Parivar, and Axiom Technologies. It is the biggest sponsorship deal in Bangladesh cricket.
Sahara's winning bid ended Grameenphone's eight-year association between 2003 and 2011 as Bangladesh's sponsors. They bid approximately $9.4 million, substantially more than the $ 3.4 million from Grameenphone and $4 million from Robi, another telecom company. Sahara won branding rights for the national team and the national cricket academy, and title sponsorship and in-stadia sponsorship for 2012-13, among other rights.
Apart from the national team sponsorship, Sahara was the only company to bid for the sponsorship rights of the academy at a price of $130,000 per year.
Axiom was awarded title sponsorship and in-stadia sponsorship for 2014 and 2015, and beverage and ticketing rights from 2012 to 2015.
© ESPN EMEA Ltd.
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