Canada November 23, 2006

The blinkered world of the Canadian Cricket Association

In April 2006, Eddie Norfolk joined the Canadian Cricket Association as their marketing and communication manager

In April 2006, Eddie Norfolk joined the Canadian Cricket Association as their marketing and communication manager. A little more than two months later he was effectively ousted without reference to the main board.

It was obvious from the moment he arrived that Norfolk would be a breath of fresh air in a previously semi-secret organization. Before his arrival the CCA provided almost no information on the game, had no functioning media department, and at times even seemed hostile to attempts to give the game there a higher profile. Within weeks that had changed.

However, it seemed that Norfolk quickly rubbed senior CCA figures up the wrong way. Looking in from the outside, it is hard to see just what he did wrong. But it seems that some within the CCA would have preferred to retain a cloak of anonymity. There is also a clear suspicion that people were jealous that Norfolk was becoming more identifiable as the voice of Canadian cricket than they were.

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Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa

Comments have now been closed for this article

  • testli5504537 on August 15, 2007, 22:06 GMT

    I would like to get in touch with Kevin Boller. Please send me a postal address or/and email. Thank you.

  • testli5504537 on December 1, 2006, 22:50 GMT

    Mr Gupta, you are totally correct. Many countries have suffered as such but interesting enough, the people that do the hiring most of the time are not from the country that they administer either???

    I have just read that Thailand is going through rough patches and I recall years ago, some prominent non Thai coaches being ask to take a back seat?? Also, most of the times the "hirers" think that their skills and energy are respected....NOT!

  • testli5504537 on November 30, 2006, 9:46 GMT

    Mate, if you ain't Canadian-born, they wont hire you. If they do hire you, they wont let you function. Mr. Norfolk, get out of Canada and return to where your skills and energy are respected. Fact.

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