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In April 2006, Eddie Norfolk joined the Canadian Cricket Association as their marketing and communication manager. A little more than two months later he was effectively ousted without reference to the main board.
It was obvious from the moment he arrived that Norfolk would be a breath of fresh air in a previously semi-secret organization. Before his arrival the CCA provided almost no information on the game, had no functioning media department, and at times even seemed hostile to attempts to give the game there a higher profile. Within weeks that had changed.
However, it seemed that Norfolk quickly rubbed senior CCA figures up the wrong way. Looking in from the outside, it is hard to see just what he did wrong. But it seems that some within the CCA would have preferred to retain a cloak of anonymity. There is also a clear suspicion that people were jealous that Norfolk was becoming more identifiable as the voice of Canadian cricket than they were.
Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and AfricaFeeds: Martin Williamson
© ESPN Sports Media Ltd.
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Executive editor Martin Williamson joined the Wisden website in its planning stages in 2001 after failing to make his millions in the internet boom when managing editor of Sportal. Before that he was in charge of Sky Sports Online and helped launch and run Sky News Online. With a preference for all things old (except his wife and children), he has recently confounded colleagues by displaying an uncharacteristic fondness for Twenty20 cricket. His enthusiasm for the game is sadly not matched by his ability, but he remains convinced that he might be a late developer and perseveres in the hope of an England call-up with his middle-order batting and non-spinning offbreaks. He is now managing editor of ESPN EMEA Digital Group as well as his Cricinfo responsibilities.