The blinkered world of the Canadian Cricket Association

In April 2006, Eddie Norfolk joined the Canadian Cricket Association as their marketing and communication manager. A little more than two months later he was effectively ousted without reference to the main board.

It was obvious from the moment he arrived that Norfolk would be a breath of fresh air in a previously semi-secret organization. Before his arrival the CCA provided almost no information on the game, had no functioning media department, and at times even seemed hostile to attempts to give the game there a higher profile. Within weeks that had changed.

However, it seemed that Norfolk quickly rubbed senior CCA figures up the wrong way. Looking in from the outside, it is hard to see just what he did wrong. But it seems that some within the CCA would have preferred to retain a cloak of anonymity. There is also a clear suspicion that people were jealous that Norfolk was becoming more identifiable as the voice of Canadian cricket than they were.