Broadcasting

'You keep thinking of different ways to tell stories'

Cricket broadcasting

Banking on cricket's popularity

Star TV, the broadcaster in India, have spent $2.9 billion in buying broadcasting rights and now they have decided to venture into sponsorship rights as well. Surajeet Das Gupta, in the Business Standard, finds out why the broadcaster is pumping so much money into the game.

But the risks come with immense potential for growth for those who have the cash to stay put. To begin with, despite the criticism and fears, cricket constitutes over 10 per cent of the annual TV advertising pie (currently estimated at around Rs 14,000 crore), or Rs 1,400 crore, and in 2011, when IPL and the World Cup were held, it raked in over Rs 2,000 crore in revenues. Also unlike general entertainment channels (which draw 60 per cent of their revenues from advertising), subscription constitutes for over 60 per cent of a sports channel's revenue. So, more viewers mean more revenue through subscription.

The no-commentary broadcast option

Illegal streaming sites aren't the problem

'A commentator needs to be easy to listen to over a long period'

Indian cricket

The life and times of Dicky Rutnagur

Dicky Rutnagur, veteran journalist for Hindustan Times and the Daily Telegraph passed away on June 21. Tony Cozier in the Stabroek News reminisces about sharing a press box with "the voice, spoken and written, of Indian cricket through three decades"

I cherish a picture of the two of us in the Bangalore Test during the 1974-75 West Indies tour (later carried in Wisden), Dicky's face wreathed in the typically impish smile that signaled he was holding forth with some yarn or the other. He made friends, and admirers, easily. Wherever his career took him, he had the respect of cricketers of all generations. The tributes that have followed his death confirm that impression.

Raju Bharatan in the Hindu, describes why Rutnagur was good enough to cover over 300 Test matches.

He was to cricket what Zubin Mehta was to music. He conducted himself as the quintessential professional. Not for him the literary flourishes of a K.N. Prabhu or an N.S. Ramaswami. Dicky Rutnagur was first a reporter, only then an opinion moulder. His smooth narrative style held you spellbound. This was reflected in the absorption with which his Editorial Musings and his day-to-day account of Test matches were read -- months after the events took place.

Amit Roy in India's Telegraph paints the various facets of Rutnagur's life - the journalist, the man, the cricket lover and devout Zoroastrian.

One reason I wanted Dicky at the Lord's lunch on Friday was because of what he felt about the ground. I had asked him about the world's most beautiful cricketing venues when I had done a formal interview with Dicky in 2005. "Lord's, of course," he replied. "My hair still stands on end when I go through the Grace Gate (the main gate at Lord's) after all these years. It is a privilege to go to Lord's. I will wear my best clothes to go to Lord's always, even for a county match."

Rutnagur was as noted for his pranks as he was for his opinions on the game, writes R Mohan in Mid-day

A few may have suffered at the hands of the press box joker that he was reputed to be. You were not initiated into cricket journalism until you had been doused by his water pistol. Mercifully, he carried it in days when security was not the watchword it is, otherwise he may have had a tough time explaining what a gun was doing amidst the paraphernalia.

Indian cricket

Tendulkar set for PITCH debut

Sachin Tendulkar has been on TV screens around the world for over two decades but he's now set to make his debut in animated form - as part of a new series called 'Master Blasters.' Tendulkar will travel the world in his "spaceship cum stadium", playing cricket matches with and against some of the best cricketing talent on offer. He even has his own arch rival, Peter, who looks to humiliate the hero at every turn.

In the series, Tendulkar is appointed by the Programme for International Training of Cricket Heroes (PITCH) to run a training camp for the finest young cricketers around the world. Tendulkar will feature along with an assortment of twelve kids, with the series promising elements of comedy, life coaching, and of course, cricket. Tendulkar says he was a Superman fan in his youth; here's his chance to live yet another dream.

Cricket between the ads

Tribute

An elegy for Peter Roebuck

It has been a year since Peter Roebuck committed suicide in South Africa. A fan from Australia, Benjamin Golby, has written a song to mark the anniversary. "In Memoriam - P.M.R" is not an attempt at obituary for Peter Roebuck," said Golby, who is taking his Honours in Composition in Melbourne, having studied Music at the University of Western Australia. "Rather, it is a response to Mr Roebuck's death. This is what distinguishes an elegy from eulogy, in that an elegy is a personal lament rather than a detailing of its subject's qualities."

Golby wrote the song after attending a memorial service for Roebuck in Melbourne six weeks after the writer's death. "I had found Mr Roebuck's death difficult to comprehend and, when attempting to discuss it with friends, felt unable to express the confusion I felt regarding it."

In the song, Golby writes:

"Learnt of your death early on a Sunday morning hungover and consumed with my own complaints Soon after, my father telephoned touchingly to check I was okay, making sad warning Beside myself I had trotted down to the nearby oval, where I found solace watching the park cricketers"

"I feel like a charlatan saying this as a person who was personally unacquainted with Mr Roebuck but I felt the loss severely and still find it very troubling," Golby said. "I thought that this was an overreaction and was ashamed by my response until I realised that a great many others feel the same. His is not merely the case in Australia, where many felt a personal connection with Mr Roebuck through his commentary work on the ABC and the Fairfax papers. The English novelist Howard Jacobson expresses something similar in the opening paragraph of an article he wrote on the subject in the Independent.

"I assume that what is being expressed is not so much personal loss but that some dearly held idea or conviction, espoused by that person or achieving essence in them, is now lost. Fortunately ideas do not die with individuals. As has been expressed in many of the tributes written, Peter Roebuck's most significant contributions, excellence in cricket journalism and that cricket should be placed in the context of greater social and political issues, will abide."

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