FEBRUARY 05, 2013
A whiz move by the ECB's marketing department to liven up the innocuous Test-match tea break could set off a fresh round of sniping across the Pennines. For the next three seasons, the time between 3:40 and 4pm during Tests in England will be called the Yorkshire Tea Break. Every tea break would now be made "fun and engaging for the many fans of the game", a Yorkshire Tea representative said. Not, perhaps, the fans in traditional rivals Lancashire. On hearing the news, the Manchester Evening News' cricket writers, true Lancashire loyalists, snapped back on Twitter: Yorkshire Tea have just signed deal with ECB to be the "Official Brew of England Cricket"! Not at Old Trafford it isn't!" Old Trafford stages the 3rd Ashes Test in August and a Lancs CCC's spokesman said politely of the new development, "Of course we will be selling Yorkshire tea, but we would expect sales of coffee to go through the roof as a consequence."