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Sahara withdraws sponsorship of BCCI and IPL

ESPNcricinfo staff

February 4, 2012

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Rahul Sharma is ecstatic after dismissing Johan Botha, Rajasthan Royals v Pune Warriors, IPL 2011, Jaipur, May 1, 2010
Pune Warriors were absent from the IPL auction in Bangalore © Associated Press
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Sahara India Parivar has cut its ties with the BCCI, withdrawing its sponsorship of the Indian team and ownership of the Pune Warriors IPL franchise. The decision was announced on Saturday morning, an hour before the IPL 2012 auction - which went ahead without any representation from Pune Warriors.

In its formal statement, Sahara referred to several points of dispute with the BCCI, dating back to its first sponsorship deal in 2001 but largely relating to the IPL. It said it would "continue paying the sponsorship money" to the BCCI for a period of "2-4 months" it would take to find a new sponsor. The group had won the bid for the Indian team sponsorship most recently in May 2010.

In its initial response, IPL governing council chairman Rajeev Shukla said that the BCCI had yet to receive anything in writing from Sahara about the withdrawal of sponsorship.

The group, which has sponsored the Indian team for 11 years, had cited several reasons for its sudden pull-out, its most recent differences with the BCCI concerning its involvement in the IPL.

The latest dispute arises around a request by Sahara to be allowed to add Yuvraj Singh's price into its auction purse for the February 4 auction after it was learnt that Yuvraj could not take part in the IPL as he is undergoing medical treatment for a tumour in his lung. When the request was refused, Sahara said it was "yet again" a case of the BCCI denying them "natural justice."

The differences between Sahara and the IPL began in 2008 when Sahara's bid for one of the first eight IPL franchises was "thwarted" following disqualification on what it calls, "a small technicality on the whims and fancies of BCCI." In March 2010, the group had successfully bid $370m for the Pune franchise when the IPL had opened up the league to two new teams.

Sahara had asked for a refund of what it called its "extra bid money" stating that its bid price had been calculated on the basis of 94 matches to be played in the IPL's fourth season. It said it had been denied, "on the basis of strict rules." Other requests, like opening up the auction to all players once again in order to to achieve a "level playing field" or allowing one extra foreign player for the two new teams were also turned down.

"We are withdrawing from all cricket under BCCI," the group stated. "However, we don't want to give any problem to the BCCI and we also feel that the players should not suffer. BCCI will definitely take 2-4 months to get a new sponsor and we will continue paying the sponsorship money till then. All other IPL team players, coaches and other such associates will definitely get their due this year, in case they do not get a chance to play."

The sudden turn of events took the Indian cricket fraternity by surprise. It appears even players of the franchise were not aware of the developments, with several tweets expressing surprise.

This Sahara pullout comes a day after Kochi Tuskers Kerala, the other team which made its IPL debut with Pune last year, announced it would take the BCCI to court for terminating its contract. The 2012 IPL was reduced to nine teams as a result. Another sponsor, Maxx Mobiles, has reportedly withdrawn as strategic time-out and official play-off sponsor of the IPL. It had signed a three-year contract for the 2010, 2011 and 2012 seasons

Over the past six months, the BCCI has terminated the Kochi franchise as well as its broadcast deal with Nimbus Communications, who were the rights holders for all cricket played in India.

QUICK COMMENT

Blow for the BCCI

Conventional wisdom suggests Sahara India's decision to end its ties with the BCCI, and the IPL, will have little material effect on the world's richest cricketing body. There will be enough sponsors lining up to clamber on the gravy train that is Indian cricket. But these are not conventional times, and Saturday morning's dramatic announcement - made an hour before the IPL auction was due to start - comes at a particularly awkward moment for the board. It is now without a TV rights holder, a main sponsor, an IPL franchise and a buyer for its internet rights. None of these on its own is an insurmountable problem but together they weaken the BCCI's hitherto omnipotent position.

They also reveal the inherent problems within the administration of the game in India that had been papered over by first the dazzling financial success of the IPL and then by the team's rise to the top of the Test match rankings and its World Cup win. In the months since that heady evening in Mumbai in April, the game in India seems to have taken several steps back. The 2011 IPL returned the lowest TV ratings for any of the four seasons; not good news for a tournament whose revenues are based on eyeballs. A few months later the sight of empty stands in Kolkata, Delhi and Mumbai during an ODI series in which India beat England 5-0 added to the sense of disquiet. That series also saw signs of tension between the BCCI and Nimbus, the TV rights holders, which eventually led to the contract being terminated.

Saturday's events will be particularly embarrassing for the BCCI as they impact the IPL, its flagship tournament and the basis for its global clout. Sahara's reasons remain allegations for the moment but they emphasise the common perception - one that has existed since the days of Lalit Modi - that the IPL is run in an ad hoc manner. The tournament's fifth season, already down to nine teams following Kochi's contentious exit, is now in a state of confusion for players, for administrators and presumably the broadcasters too. When the BCCI sneezes, the cricket world catches cold; it must now act fast to restore credibility before the confusion goes viral.
Jayaditya Gupta

© ESPN Sports Media Ltd.

Posted by Shhy on (February 6, 2012, 13:22 GMT)

So.. its all falling apart for India after World Cup.. World's richest board.. No.1 Test team.. ODI champions.. Now NOTHING....

Posted by soumyas on (February 6, 2012, 6:33 GMT)

@rahulcricket007 .... LOL, good one....they can be gr8 sponsors, instead of guard they can put 2 whispers and play...

Posted by hhillbumper on (February 5, 2012, 17:00 GMT)

I think this is all a big conspiracy.That is the normal excuse when things go wrong in Indian cricket.

Posted by maxximoo on (February 4, 2012, 21:26 GMT)

the quickest way to solve this is for EVERYBODY to stop watching IPL. It (the solution) wont happen unless you remove the market from BCCI. Imagine if nobody watched IPL and 1.1 billion Indians told BCCI that they want them to focus on the national team in all 3 forms, particularly test cricket. BCCI would have to move their market there.(footnote) Michael clarke shunned the IPL and BigBash to concentrate on tests and he seems to be travelling quite nicely. PAK's rise might just be because they are not involved in IPL. think!

Posted by SanjivAwesome on (February 4, 2012, 20:08 GMT)

BCCI should look at starting at KBL instead - Indian Kabaddi League.

Posted by Ameega on (February 4, 2012, 19:58 GMT)

@Kiran Kumar, you are wrong mate. Most of he non-Indian fans are here, just enjoying Indian fans bashing each other, their own players, BCCI, IPL, Srinvasan, Vinay Kumar, Jadeja, and every other thing possible. You can see see 10 Indian fans criticizing Viru against 1 overseas fan. 100 Indian fans criticizing BCCI against 1 overseas. 1000 Indian fans criticizing IPL against 1 overseas. Don't worry, these numbers grow, for sure! Enjoy yourself!

Posted by serious-am-i on (February 4, 2012, 19:42 GMT)

BCCI had it coming, it was long overdue. These boys act as honchos and they have to brought down to the reality. Feel sorry for Pune Warriors players, not sure if they would be auctioned again or that's it for them. Strange position for Greame Smith, earlier he was part of squad when RR was disqualified now, PW has suspended on its own. @shoaibkhan: really hilarious bro. You guys never ever seem to understand the political issues between 2 nations. IPL was designed for Indian viewers and not international viewers. Its not going to matter much whether pakistani watches it or not, BCCI is not get anything from pak period.

Posted by AI35923 on (February 4, 2012, 18:31 GMT)

If BCCI sneezes & gets cold, then the Cricket World recovers from cold..

Posted by NikhilNair on (February 4, 2012, 18:25 GMT)

You get what you earn... about time BCCI got a kick from the back. They need to wake up.

Posted by pravinym on (February 4, 2012, 15:54 GMT)

Good. It never made sense to have a Pune team when Mumbai is there. Lets now have a team from Ahmedabad or the North East.

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