India news February 4, 2012

Sahara withdraws sponsorship of BCCI and IPL

ESPNcricinfo staff
139

Sahara India Parivar has cut its ties with the BCCI, withdrawing its sponsorship of the Indian team and ownership of the Pune Warriors IPL franchise. The decision was announced on Saturday morning, an hour before the IPL 2012 auction - which went ahead without any representation from Pune Warriors.

In its formal statement, Sahara referred to several points of dispute with the BCCI, dating back to its first sponsorship deal in 2001 but largely relating to the IPL. It said it would "continue paying the sponsorship money" to the BCCI for a period of "2-4 months" it would take to find a new sponsor. The group had won the bid for the Indian team sponsorship most recently in May 2010.

In its initial response, IPL governing council chairman Rajeev Shukla said that the BCCI had yet to receive anything in writing from Sahara about the withdrawal of sponsorship.

The group, which has sponsored the Indian team for 11 years, had cited several reasons for its sudden pull-out, its most recent differences with the BCCI concerning its involvement in the IPL.

The latest dispute arises around a request by Sahara to be allowed to add Yuvraj Singh's price into its auction purse for the February 4 auction after it was learnt that Yuvraj could not take part in the IPL as he is undergoing medical treatment for a tumour in his lung. When the request was refused, Sahara said it was "yet again" a case of the BCCI denying them "natural justice."

The differences between Sahara and the IPL began in 2008 when Sahara's bid for one of the first eight IPL franchises was "thwarted" following disqualification on what it calls, "a small technicality on the whims and fancies of BCCI." In March 2010, the group had successfully bid $370m for the Pune franchise when the IPL had opened up the league to two new teams.

Sahara had asked for a refund of what it called its "extra bid money" stating that its bid price had been calculated on the basis of 94 matches to be played in the IPL's fourth season. It said it had been denied, "on the basis of strict rules." Other requests, like opening up the auction to all players once again in order to to achieve a "level playing field" or allowing one extra foreign player for the two new teams were also turned down.

"We are withdrawing from all cricket under BCCI," the group stated. "However, we don't want to give any problem to the BCCI and we also feel that the players should not suffer. BCCI will definitely take 2-4 months to get a new sponsor and we will continue paying the sponsorship money till then. All other IPL team players, coaches and other such associates will definitely get their due this year, in case they do not get a chance to play."

The sudden turn of events took the Indian cricket fraternity by surprise. It appears even players of the franchise were not aware of the developments, with several tweets expressing surprise.

This Sahara pullout comes a day after Kochi Tuskers Kerala, the other team which made its IPL debut with Pune last year, announced it would take the BCCI to court for terminating its contract. The 2012 IPL was reduced to nine teams as a result. Another sponsor, Maxx Mobiles, has reportedly withdrawn as strategic time-out and official play-off sponsor of the IPL. It had signed a three-year contract for the 2010, 2011 and 2012 seasons

Over the past six months, the BCCI has terminated the Kochi franchise as well as its broadcast deal with Nimbus Communications, who were the rights holders for all cricket played in India.

Conventional wisdom suggests Sahara India's decision to end its ties with the BCCI, and the IPL, will have little material effect on the world's richest cricketing body. There will be enough sponsors lining up to clamber on the gravy train that is Indian cricket. But these are not conventional times, and Saturday morning's dramatic announcement - made an hour before the IPL auction was due to start - comes at a particularly awkward moment for the board. It is now without a TV rights holder, a main sponsor, an IPL franchise and a buyer for its internet rights. None of these on its own is an insurmountable problem but together they weaken the BCCI's hitherto omnipotent position.

They also reveal the inherent problems within the administration of the game in India that had been papered over by first the dazzling financial success of the IPL and then by the team's rise to the top of the Test match rankings and its World Cup win. In the months since that heady evening in Mumbai in April, the game in India seems to have taken several steps back. The 2011 IPL returned the lowest TV ratings for any of the four seasons; not good news for a tournament whose revenues are based on eyeballs. A few months later the sight of empty stands in Kolkata, Delhi and Mumbai during an ODI series in which India beat England 5-0 added to the sense of disquiet. That series also saw signs of tension between the BCCI and Nimbus, the TV rights holders, which eventually led to the contract being terminated.

Saturday's events will be particularly embarrassing for the BCCI as they impact the IPL, its flagship tournament and the basis for its global clout. Sahara's reasons remain allegations for the moment but they emphasise the common perception - one that has existed since the days of Lalit Modi - that the IPL is run in an ad hoc manner. The tournament's fifth season, already down to nine teams following Kochi's contentious exit, is now in a state of confusion for players, for administrators and presumably the broadcasters too. When the BCCI sneezes, the cricket world catches cold; it must now act fast to restore credibility before the confusion goes viral.
Jayaditya Gupta

Comments have now been closed for this article

  • Shhy on February 6, 2012, 13:22 GMT

    So.. its all falling apart for India after World Cup.. World's richest board.. No.1 Test team.. ODI champions.. Now NOTHING....

  • soumyas on February 6, 2012, 6:33 GMT

    @rahulcricket007 .... LOL, good one....they can be gr8 sponsors, instead of guard they can put 2 whispers and play...

  • hhillbumper on February 5, 2012, 17:00 GMT

    I think this is all a big conspiracy.That is the normal excuse when things go wrong in Indian cricket.

  • maxximoo on February 4, 2012, 21:26 GMT

    the quickest way to solve this is for EVERYBODY to stop watching IPL. It (the solution) wont happen unless you remove the market from BCCI. Imagine if nobody watched IPL and 1.1 billion Indians told BCCI that they want them to focus on the national team in all 3 forms, particularly test cricket. BCCI would have to move their market there.(footnote) Michael clarke shunned the IPL and BigBash to concentrate on tests and he seems to be travelling quite nicely. PAK's rise might just be because they are not involved in IPL. think!

  • SanjivAwesome on February 4, 2012, 20:08 GMT

    BCCI should look at starting at KBL instead - Indian Kabaddi League.

  • Ameega on February 4, 2012, 19:58 GMT

    @Kiran Kumar, you are wrong mate. Most of he non-Indian fans are here, just enjoying Indian fans bashing each other, their own players, BCCI, IPL, Srinvasan, Vinay Kumar, Jadeja, and every other thing possible. You can see see 10 Indian fans criticizing Viru against 1 overseas fan. 100 Indian fans criticizing BCCI against 1 overseas. 1000 Indian fans criticizing IPL against 1 overseas. Don't worry, these numbers grow, for sure! Enjoy yourself!

  • serious-am-i on February 4, 2012, 19:42 GMT

    BCCI had it coming, it was long overdue. These boys act as honchos and they have to brought down to the reality. Feel sorry for Pune Warriors players, not sure if they would be auctioned again or that's it for them. Strange position for Greame Smith, earlier he was part of squad when RR was disqualified now, PW has suspended on its own. @shoaibkhan: really hilarious bro. You guys never ever seem to understand the political issues between 2 nations. IPL was designed for Indian viewers and not international viewers. Its not going to matter much whether pakistani watches it or not, BCCI is not get anything from pak period.

  • AI35923 on February 4, 2012, 18:31 GMT

    If BCCI sneezes & gets cold, then the Cricket World recovers from cold..

  • NikhilNair on February 4, 2012, 18:25 GMT

    You get what you earn... about time BCCI got a kick from the back. They need to wake up.

  • pravinym on February 4, 2012, 15:54 GMT

    Good. It never made sense to have a Pune team when Mumbai is there. Lets now have a team from Ahmedabad or the North East.

  • Shhy on February 6, 2012, 13:22 GMT

    So.. its all falling apart for India after World Cup.. World's richest board.. No.1 Test team.. ODI champions.. Now NOTHING....

  • soumyas on February 6, 2012, 6:33 GMT

    @rahulcricket007 .... LOL, good one....they can be gr8 sponsors, instead of guard they can put 2 whispers and play...

  • hhillbumper on February 5, 2012, 17:00 GMT

    I think this is all a big conspiracy.That is the normal excuse when things go wrong in Indian cricket.

  • maxximoo on February 4, 2012, 21:26 GMT

    the quickest way to solve this is for EVERYBODY to stop watching IPL. It (the solution) wont happen unless you remove the market from BCCI. Imagine if nobody watched IPL and 1.1 billion Indians told BCCI that they want them to focus on the national team in all 3 forms, particularly test cricket. BCCI would have to move their market there.(footnote) Michael clarke shunned the IPL and BigBash to concentrate on tests and he seems to be travelling quite nicely. PAK's rise might just be because they are not involved in IPL. think!

  • SanjivAwesome on February 4, 2012, 20:08 GMT

    BCCI should look at starting at KBL instead - Indian Kabaddi League.

  • Ameega on February 4, 2012, 19:58 GMT

    @Kiran Kumar, you are wrong mate. Most of he non-Indian fans are here, just enjoying Indian fans bashing each other, their own players, BCCI, IPL, Srinvasan, Vinay Kumar, Jadeja, and every other thing possible. You can see see 10 Indian fans criticizing Viru against 1 overseas fan. 100 Indian fans criticizing BCCI against 1 overseas. 1000 Indian fans criticizing IPL against 1 overseas. Don't worry, these numbers grow, for sure! Enjoy yourself!

  • serious-am-i on February 4, 2012, 19:42 GMT

    BCCI had it coming, it was long overdue. These boys act as honchos and they have to brought down to the reality. Feel sorry for Pune Warriors players, not sure if they would be auctioned again or that's it for them. Strange position for Greame Smith, earlier he was part of squad when RR was disqualified now, PW has suspended on its own. @shoaibkhan: really hilarious bro. You guys never ever seem to understand the political issues between 2 nations. IPL was designed for Indian viewers and not international viewers. Its not going to matter much whether pakistani watches it or not, BCCI is not get anything from pak period.

  • AI35923 on February 4, 2012, 18:31 GMT

    If BCCI sneezes & gets cold, then the Cricket World recovers from cold..

  • NikhilNair on February 4, 2012, 18:25 GMT

    You get what you earn... about time BCCI got a kick from the back. They need to wake up.

  • pravinym on February 4, 2012, 15:54 GMT

    Good. It never made sense to have a Pune team when Mumbai is there. Lets now have a team from Ahmedabad or the North East.

  • on February 4, 2012, 15:53 GMT

    It is a well thought and strategically good move...Like Airtel which chose F1 race to sponsor that too in a relatively low price, Sahara should also think about other avenues to sponsor to promote them. Everything cricket's days is going to be over soon if BCCI do not overhaul its practices!

  • El_Toro_Loco on February 4, 2012, 15:21 GMT

    Sahara is in desparate need for a sahara therefore they are trying hard to sign Pakistan, now. LOL. Ciao

  • Noboundary on February 4, 2012, 15:06 GMT

    Anyone who watched the celebrity cricket league would have noticed that they not only drew huge crowds (35000 and above) but are also trying to play serious cricket... serious enough to be enjoyed as a cricket game and not just to see film stars. I am not sure if IPL will draw similar crowds this year.. fans must have exhausted their money paying for the CCL! You can only watch so much T20! IPL will go broke this year... they will end up not even breaking even! This madness has to end!

  • raju_bharwad on February 4, 2012, 15:00 GMT

    Srinivasan is d man.. always gives edge to CSK

  • on February 4, 2012, 14:37 GMT

    i think that BCCI is doing wrong moves day by day....and now sahara its the end of BCCI chairman....

  • on February 4, 2012, 14:23 GMT

    @ Ravi Krish - Their bib was based on a 94 game schedule. Therefore their bid would have been lower with the reduced number of games, it is only natural they seek compensation, which by the way is natural justice.

  • on February 4, 2012, 14:13 GMT

    Its high time that BCCI relooks into its functionalities and an unbiased conducting of a sport most loved and viewed by millions of Indians. The Riches need to look back really into the areas where it can really reach to get the things conducted to the best of world sport.

  • rama_krish on February 4, 2012, 14:00 GMT

    Oh what fun - look at the BCCI collapse. After years of pushing power on the basis of other people's money, BCCI is now peering down a big deep black hole. With Indian cricket now in decline, look for it to become terminal - like the Indian cricket of old with one or two good players and many underachievers who may win a game or two at home but get clobbered on tours.

  • Vijay_R1965 on February 4, 2012, 13:59 GMT

    Good Development. I've been praying for BCCI to go bankrupt ever since this abhorrence called IPL started. And talking about IPL, Vinay Kumar apparently got miillions in bids.. That little piece of information tells you all you need to know about the standard of cricket in T20 format. He's probably the worst bowler in Indian colors in our history.2011 version of Noel David (Remember him from 1997 WI tour?).. And he's getting paid millions. When players like Kapil Dev, Gavaskar, Vengsarkar, Mohinder Amarnath, G.R.Vishwanath, Sanid Patil played for next to nothing...

  • on February 4, 2012, 13:44 GMT

    Without Sahara, BCCI has become Besahara for now lol..

  • on February 4, 2012, 13:34 GMT

    Good move by Sahara ...In my opinion they should force BCCI and IPL admin to include Pakistani players in IPL as they are without any doubt one of the best teams in the world in all three formats...as a Pakistani supporter I stopped following IPL once the IPL admin stopped including Pakistani players.

  • vgsr on February 4, 2012, 13:33 GMT

    So whats new ! BCCI has always been a closed club with no transperancy in its operations. Unfortunately the logical solution of the govt taking over the reins of BCCI is worse solution. We dont want a kalmadi replacing a pawar !!!

  • on February 4, 2012, 13:31 GMT

    Its wise decesion of Shahara Parivar as i am an small agent collecting money from individiuals like 100 rupees 10 rupees 50 rupees on daily basis.So these type of money you cant throw it Sahara has very good reputation It dosent required any advertisement from any one who dont perform regularly.There are other ways to sponsor do charity you will get more advertised.

  • MWaqqar on February 4, 2012, 13:18 GMT

    I think the problem is with the Powar- Srinivasan coterie ruling the most important cricket board of the world. They cant live with ICC, other nine cricket boards, sponsors.

  • Dravid_Pujara_Gravitas on February 4, 2012, 12:56 GMT

    Thank you Sahara for supporting the Indian Cricket Team for more than a decade. Good luck in your future ventures and endeavours.

  • on February 4, 2012, 12:45 GMT

    This is the beginning of the fall of the IPL. I am sure this IPL season is going to be a huge flop. Following are the reasons : 1) There is too much of cricket 2) India's poor performance in Australia 3) Last IPL season gave a hint of the decline in popularity of IPL, what with the semi-final and Final also having empty stadiums. 4) Anger in mind of Indian cricket fans towards IPL as it is the main reson for India's decline in TEST matches. 5) Too much t20 tournaments in different countries. The BCCI must reduce the number of IPL matches to 40 matches and finish the tornament in 25 to 30 days. Ensure that India's national team players do not injure them in the IPL as it affects India' performance. I urge BCCI to think about the country (India performance) and not only money.

  • sasi on February 4, 2012, 12:09 GMT

    India must be more professional to run their programs.............

  • palla.avinash on February 4, 2012, 12:08 GMT

    now with 8 teams and with 60 matches ipl 5 will be good for cricket in india,i wish some others come out and make it 7 teams and 46 matches so that we dont get bored,but i am may to ambitious.any way thank u sahara.

  • TopOrder_ on February 4, 2012, 12:07 GMT

    @rahulcricket007 spot on!!!! great analysis!!! LOL

  • rahulcricket007 on February 4, 2012, 12:05 GMT

    THIS WAS BOUND TO HAPPEN . WE ALL KNOW THAT BCCI ALWAYS GIVE AN EDGE TO MI , RCB , CSK( AKA SRININVASAN) . GOOD RESPONSE FROM SAHARA . THANK YOU FOR SUPPORTING INDIAN CRICKET FOR LAST 11 YEARS & DURING THE BAD PHASES TOO ( MATCH FIXING ALEGATIONS IN 1999-2000).

  • umairasgharbutt on February 4, 2012, 12:00 GMT

    no more sahara (support) for bcci !!

  • KiwiPom on February 4, 2012, 11:36 GMT

    Judging by what I've just read about Sahara India Pariwar they won't just be sponsoring the Indian cricket team - they'll soon be owning it outright. They dabble in so many radically differing fields it looks to me like they want to own the whole of India by 2020.

  • on February 4, 2012, 11:25 GMT

    BCCI don't find it very difficult to find an another sponsor as they're representing a huge nation following the Cricket!

  • on February 4, 2012, 11:22 GMT

    The problem lies with us fans who are so short sighted.It's us fans who sit in front of St ar Cricket/Max for hours which is ultimately filling up BCCI's coffers.Its us fans who flock the stadiums during IPL to watch Yusuf Pathan thrash some local spinners but getting found out in the international stage.BCCI is nothing but a coterie of politicians of different colours with same ulterior motive ie lining up their own pockets.We don't need to look very far but just see Srilankan Cricket which has not paid its players for month because of mismanagement by their politicians.

    If we are satisfied by mediocrity , we've no right to compliant either.

  • TopOrder_ on February 4, 2012, 11:21 GMT

    I wounder what Will be on the Shirts of Indian Players tomorrow at ODI game "Sahara" or "BAY SAHARA"

  • on February 4, 2012, 11:15 GMT

    OPS BCCI did it again, lets see what happens next in the upcoming days, no English player this season, i am turning towards BIGBASH!!!!!!!!!!!

  • unregisteredalien on February 4, 2012, 11:14 GMT

    Sandcastle falling down.

  • agupta429 on February 4, 2012, 11:14 GMT

    @sohaibahmad.. Uh.. BCCI is NOT corrupt.. The administration is simply unfair, coldhearted and money-minded.

  • on February 4, 2012, 11:12 GMT

    Great stuff by Sahara!!! I think basically everyone is sick of the tyranic and pathetic stranglehold that the BCCI had been exercising on everyone. Hope more sponsors stand up against these goons running the place.

  • rahulcricket007 on February 4, 2012, 11:10 GMT

    THE NEXT SPONSOR WILL BE" WHISPER ULTRA". SINCE OUR TEAM, IS GOING THROUGH A ROUGH " PERIOD".

  • on February 4, 2012, 11:08 GMT

    BCCI always go for mumbai indians that banglauru team and CSK....

  • candyfloss on February 4, 2012, 11:06 GMT

    Indian cricket has suffered under the leadership of India Cements owner N.Srinivasan.We are at an all time low when it comes to test matches and now the sponsors (something cricket has never had to look for in India) are pulling out.Well talk about bad times, cricket is falling apart here.

  • candyfloss on February 4, 2012, 11:06 GMT

    Indian cricket has suffered under the leadership of India Cements owner N.Srinivasan.We are at an all time low when it comes to test matches and now the sponsors (something cricket has never had to look for in India) are pulling out.Well talk about bad times, cricket is falling apart here.

  • on February 4, 2012, 11:06 GMT

    GREAT news. Come BBCI this is a wake up call. Look back what has happened do not look back what had happened.BCCI & Sahara Paravir India look for for new possibilities. ALL THE BEST BCCI & Sahara Paravir

  • on February 4, 2012, 11:06 GMT

    High time BCCI realizes they are not gonna get rich in the future by just promoting IPL. They need to support Indian team for International events and the recent drubbing in England and Australia have now taken it's toll.

    I wish now that BCCI will find it difficult to find a sponsor for their team and other such things and that far lesser eyeballs for IPL. Let there be a big wound inflicted on the bunch of assholes running the administration and hope a change in their hearts or themselves to another set of able administrators bring about the revolution in Indian Cricket and see them rise to the top in Test and ODIs. We have got a bunch of talented and promising cricketers and currently are rotting cuz of BCCI's greedy minds.

    Let's hope there's a ray of light at the end of the treacherous tunnel.

  • Sakthiivel on February 4, 2012, 11:00 GMT

    @ Warren Smith : Already big queue started before BCCI office for new sponsors....

  • sohaibahmad on February 4, 2012, 10:52 GMT

    excellent!!!! very good!!! hope these corrupt officials come to there senses

  • BoonBoom on February 4, 2012, 10:44 GMT

    BCCI HONEYMOON IS OVER......YOU CAN NOT RULE THE WORLD JUST BY VIRTUE OF MONEY...YOU NEED REAL POWER, EDUCATION, WISDOM, TECHNOLOGY AND POLITICAL SKILLS TO RULE THE WORLD. BCCI DOESNT HAVE ALL THESE QUALITIES EXCEPT MONEY THAT THEY EARNED DUE TO BIG CONSUMER MARKET THEY HAVE. USA IS NOT THE MOST RICHEST COUNTRY YET IT RULES THE WORLD DUE TO CERTAIN QUALITIES..... MONEY DOESNT BRING EVERYTHING BCCI!!!!!!!!!!!

  • on February 4, 2012, 10:33 GMT

    Ok Lions! Let's welcome Jadeja with a biggggg whistle!

  • Haleos on February 4, 2012, 10:32 GMT

    Read the Sahara Release. Kudos to them. Rather than wholly sponsoring selfish cricketers they are distributing their money to other places as well. These cricketers along with overhyped footballers of the west do not deserve the kind of money that they get.

  • on February 4, 2012, 10:32 GMT

    Fantastic news. Lets hope the BCCI go bankrupt and forget all about cricket. Oh sorry - theyve forgotten about cricket for quite some time now. Just go bankrupt then.

  • tanweeralam on February 4, 2012, 10:19 GMT

    Good move.... I think they should have also added POOR PERFORMANCE as one of the reasons of their withdrawal

  • MohsinBallack on February 4, 2012, 10:06 GMT

    BCCI THINKING THEY ARE SUPERIOR THEM EVERYTHING CHALLENGING ICC MAKING SCHEDULES FOR THEIR OWN WISH THATS NOT GOOD..THATS WHY I FEEL IPL IS NOT ENJOYBLE AS IN THE PAST.BIGBASH AND ENGLISH 20/20 AND SOUTH AFRICAN 20/20 EVEN PAKISTANI LOW BUDGET TOURNAMENT IS FAR FAR MORE BETTER MATCHES THEN IPL

  • on February 4, 2012, 9:52 GMT

    Great stuff by Sahara!!! I think basically everyone is sick of the tyranic and pathetic stranglehold that the BCCI had been exercising on everyone. Hope more sponsors stand up against these goons running the place.

  • on February 4, 2012, 9:34 GMT

    Sorry for Pune...BCCI always do their favors to MI.

  • TYJAY on February 4, 2012, 9:33 GMT

    BCCI is a trouble place with a high attitude. ICC should ban BCCI.

  • on February 4, 2012, 9:29 GMT

    Brave decision by Sahara, who was at the receiving end of BCCI most of the times.

  • vinb4u00 on February 4, 2012, 9:29 GMT

    What is the status for Pune Warriors now??

  • rahulcricket007 on February 4, 2012, 9:27 GMT

    INDIAN YOUNG BATSMEN LIKE VIRAT KOHLI , RAINA , ROHIT SHOULD PLAY A SEASON OF COUNTY CRICKET IN ENGLAND TO IMPROVE THEIR BATTING SKILLS INSTEAD OF PLAYING IN IPL . AFTER SPENDING ONE SEASON IN COUNTY THEY CAN PLAY IPL NEXT YEAR . LOOK AT DRAVID HE ALSO PLAYS A SEASON OF COUNTY IN 1999 & WAS VERY SUCCESSFUL BATSMEN FOR INDIA IN OVERSEAS MATCHES .

  • yeh_cheezzz on February 4, 2012, 9:27 GMT

    looking at the way the Indian players do their advertisement e.g. toffee ads and biscuit ads I hope BCCI's next sponsor is from one of those companies :P

  • on February 4, 2012, 9:25 GMT

    This is very unfortunate....... and BCCI is all responsible for that....... bt at the same time SAHARA is decided to give international level academy for semi urban and rural players...... bt i Doubt if BCCI will select any of these players in indian team.... SAD !

  • on February 4, 2012, 9:12 GMT

    One by one the other sponsors too should follow the footsteps of Sahara India to bury the BCCI and it's "circus-like" show of IPL.

  • SanjivAwesome on February 4, 2012, 9:11 GMT

    BCCI can't even be trusted to be fair to their major sponsor! The party that funds their salaries. Perhaps the Government should intervene - but then again ... not!

  • on February 4, 2012, 9:08 GMT

    great decision by Pune & sahara.....................

  • Baundele on February 4, 2012, 8:41 GMT

    BCCI is taking Indian Cricket down with it.

  • on February 4, 2012, 8:38 GMT

    Nice move by Sahara at least they were brave enough to protest against this proudy dictator BCCI

  • maxximoo on February 4, 2012, 8:37 GMT

    There are a lot of assumptions being made here. What if India lose at home? What if they lose the ODI's against australia? This is the first 'protest' by anyone other than (some) Indian fans against the BCCI's arrogance. They may well get another sponsor - but would you want your company associated with this current administration.......hmmm...maybe BCCI wont be able to afford lega land vote costs in fighting the effects of the Woolf report now.....maybe it will all become fair and balanced again.....maybe......or at least they will focus on cricket now. cudos to sahara for pledging the money to more worthy causes

  • Third_Gear on February 4, 2012, 8:37 GMT

    Seems its a sign of falling down of BCCI empire end of BBCI unethical dominance over cricket. All should stop sponsoring BCCI untill unless they correct their idology.

  • cricpolitics on February 4, 2012, 8:35 GMT

    It's a wise business decision from Sahara since it is not worth sponsoring the Indian team at the moment and IPL has also lost it's charm.

  • on February 4, 2012, 8:29 GMT

    BCCI think they are at the top of the world with the finances available with them....They are no good at management...neither of players, nor of their sponsors....If Airtel is coming to sponsor Team India, neva mind they too will part their ways...as they did in the Champions league...BCCI in the coming years will struggle to retain its title of the most richest cricketing Board

  • cricmatters on February 4, 2012, 8:26 GMT

    When you bring politicians to cricket administration, it is like inviting foxes to your hen house. Thanks for destroying Indian Cricket with your internal bickering and politics.

  • cricket_lover777 on February 4, 2012, 8:22 GMT

    Blah blah blah. Who cares ?! Its not like team India will perform better under a new sponsor. And after the IPL- everything will be forgotten- (the OZ and English whitewash.)

  • chapathishot on February 4, 2012, 8:20 GMT

    Simple pressure tactics by Sahara to get more share of matches and additional benifits like feilding more foreign players as Yuvi is injured and nothing else.There will be some give and take by both sides and all will be fine

  • unbiasedfan on February 4, 2012, 8:08 GMT

    The way the cookie crumbles. Wish the whole IPL goes down soon and takes with it the present BCCI to be hopefully replaced with a new BCCI which has the true interest of the game at heart. Well, I know I am being delusional..........

  • prashantharitash on February 4, 2012, 8:04 GMT

    good move by Sahara.....cricketers sud now focus only on cricket nthg else...

  • om.pani on February 4, 2012, 8:00 GMT

    CSK did the biggest mistake. This time with jadaja they will not reach at least for final

  • ankur.24 on February 4, 2012, 8:00 GMT

    mistake by If they are concerned about poor performance of the team recently because they are going to bounce back at least in the upcoming ODI series But its a smart decision only when it has been taken ,keeping in view the differences they are having with BCCI.........The team will find the new sponsors at the earliest and there is nothing to worry them regarding sponsorship..... Airtel, Reliance , Idea and other giants always take an active part in the bid of sponsorship.......

  • om.pani on February 4, 2012, 7:59 GMT

    CSK did the biggest mistake. This time with jadaja they will not reach at least for final

  • on February 4, 2012, 7:58 GMT

    Be Ready for BHARTI AIRTEL... I got some feelings about it...

  • AllwinJ on February 4, 2012, 7:42 GMT

    Good riddance. Thoughtful way for grabbing attention before going down though.

  • shamlaatu on February 4, 2012, 7:33 GMT

    Why this Sahara news is top headlines and above the TEST MATCH news headlines between Pak and England?

  • on February 4, 2012, 7:22 GMT

    Why is the BCCI so shambolic in its management of basically everything.

  • rahulcricket007 on February 4, 2012, 7:06 GMT

    DON'T WORRY CRICKET IS SO POPULAR IN INDIA THAT WE CAN EASILY FIND A NEW SPONSOR FOR OUR NATIONAL TEAM . I HAD HEARD THAT AIRTEL IS IN THE TALKS WITH BCCI TO SPONSOR NATIONAL TEAM .

  • atuljain1969 on February 4, 2012, 7:01 GMT

    SAHARA HAVE DITCHED BCCI IN RETURN

  • on February 4, 2012, 7:00 GMT

    Do not u feel, we miss Lalith Modi's innovative ideas here...it is a fate. He would have tackled better. Unfortunate, apart from his monopoly, one must agree his innovative ideas that brought the fame to BCCI, which is struggling to stabilize (mind u stabilize not to go forward). Ego...We Tamilian are facing it over the years when Illayaraja & Vairamuthu parted away because of their ego, Tamil lost a thousands of great meaningful music and lyrics.

  • on February 4, 2012, 6:58 GMT

    Next sponser will be Whisper ultra as Indian team is going through its worst PERIOD.

  • on February 4, 2012, 6:56 GMT

    Abandon Ship! This will be the cry from everyone now.

  • on February 4, 2012, 6:53 GMT

    I am surprised to see many other country fans bashing BCCI. I like to mention there will be queue outside BCCI office to buy sponsorship. So stop this fuss>>>>>>>>>>

  • on February 4, 2012, 6:43 GMT

    Time to have new sponsors and new jerseys.... I think it will be better if they say the performance of Indian team as reason for their pull out

  • donda on February 4, 2012, 6:42 GMT

    Oh BCCI and no sponsor what are you saying. IPL is big money machine, BCCI will get sponsor by the end of this week.

  • on February 4, 2012, 6:38 GMT

    Is this part of preparation to buy an English Premier League team that may have more global appeal???...I wonder!!!

  • xylo on February 4, 2012, 6:37 GMT

    After reading the full text release, I should say that they have their priorities right. Indian cricket is on a high now, and their attention to much needed sections of the society should be appreciated. @Ravi Krish: The IPL-rough-edge was purely on business terms, and it is natural that you expect service for what you thought you would get when you paid.

  • Tiger-Khan on February 4, 2012, 6:33 GMT

    way they are playing too late in my opinion :-)

  • on February 4, 2012, 6:22 GMT

    About time. Too many teams.. lesser matches and better quality of cricket.. I believe only CSK, MI,Deccan have deep enough pursue strings for the long term. For RCB if Mallya's fortunes dont turn around it is the end.. RR has lost its sheen and if they cant buckle up they wont last more than a season or two..KKR Sharukh's poor success aside needs a win desperately... Delhi - Has never looked like a champion side and it is again a big question mark.

  • on February 4, 2012, 6:22 GMT

    Sahara has done enough for cricket. time they concentrate on some other indian sport. football?

  • BRattan on February 4, 2012, 6:20 GMT

    To be honest, all teams should pull out of sponsoring the IPL. Millions of people live in abject poverty in India, yet cricketers from all over the world enjoy huge amount of money for what benefit? SAHARA and others will do well to sponsor grassroots cricket if they really want, not the cricketers who are already multi-millionaires.

  • Sakthiivel on February 4, 2012, 6:15 GMT

    Sahara decision is so poor, as this year India going to play only in India so they are going to win. Sahara may be having financial crises , as they loss in F1 and IPL deals..

  • Precioustar84 on February 4, 2012, 6:13 GMT

    Good for your Sahara, if your true intentions are betterment of the national Team India. Only fools support IPL and those fans that don't care if Team India wins abroad or not. If IPL circus continues each year, Team India will be no more and cricket surely will not exist in India latest by 2020. IPL has ruined the national team for obvious reasons. Money doesn't come easy to most in India but now young boys in India look to score IPL contracts over national team contracts. Pathetic!!

  • ishtiaq_firdous on February 4, 2012, 6:11 GMT

    i hope mdh masala becomes india teams sponsor :D

  • IJustLoveCricket on February 4, 2012, 6:06 GMT

    Great press release by Sahara. BCCI deserves this.

  • Romenevans on February 4, 2012, 6:01 GMT

    @ potlurijagadeesh - ROFLMAO! BCCI had an auction few months ago to find new sponsors, but company....YES! Nobody bidded a single penny for that. Hats off to Sahara and showing the right attitude to this arrogant BCCI who take fans and sponsors for granted.

  • on February 4, 2012, 6:00 GMT

    ummm. do all the commenters realize here that this the big scheme of things, this is just a breakup in relations between BCCI and a sponsor (a big one no doubt). Someone else will pick up the sponsorship and BCCI will continue along its merry way. So all the dooms day prophecies are probably up to nought.

    The negative sentiments sure are a telling read nevertheless :)

  • crick_wizard on February 4, 2012, 5:59 GMT

    what a stirring move..if this does not serve as an eye-opener, nothing will...request everyone to read the full statement from sahara..what a mockery BCCI has made of the sport over the last few years...obcene amount of money going around..nothing done to develop talent...its an absolute shame that in the last 10 years india has not produced a single bowler who could cement his place in the team..from a population of 1.1 billion!!!!

  • on February 4, 2012, 5:54 GMT

    @WackyWalrus: Do you think anyone cares about the performance while sponsoring? I'm willing to bet they'll find another sponsor in a flash. That too two years only home series, should be a breeze

  • on February 4, 2012, 5:48 GMT

    BTW some of you guys don't get all touchy about SAHARA, read the other transcript they clearly mention it is due to differences with SAHARA not getting their share of IPL number of matches, players and more. Clearly they have mentioned they are not happy there were only 74 IPL matches last year instead of 94. Sound like SAHARA wants more IPL games and not because they want to put up an academy or want to do good.

  • on February 4, 2012, 5:48 GMT

    what you saw is what you reap.

  • on February 4, 2012, 5:46 GMT

    is it the darkest day in Indian cricket? for the last 9 months they lost games left,right & center and today they've their sponsors, what a pity? I don't want to go on about this any longer, which I can.

  • clementwill on February 4, 2012, 5:40 GMT

    Time Cricket takes first priority for the BCCI and not control of Cricket

  • potlurijagadeesh on February 4, 2012, 5:31 GMT

    Reliance may take up sponsorship deals... Reliance INDIA replacing Sahara INDIA :):)

  • on February 4, 2012, 5:30 GMT

    The start of something beautiful? One can only hope..

  • WellOfcours on February 4, 2012, 5:28 GMT

    I'd be lying if I said (referring to Alan tyre's article on page3, i.e. "talk like an England cricketer") this is heartbreaking. It has come as a blessing in disguise for me. I was sick of watching an all caps "SAHARA" (bigger than country's name, forget about player's name) all over the jersey. That's the only reason which kept me away from buying one till now. I wish we get cool sponsors who don't fill whole jersey with ads. I'm least bothered about financial gains. :)

  • on February 4, 2012, 5:28 GMT

    "sahara mil gaya"now we concentrate on good cricket without monetary issues.

  • jakigui on February 4, 2012, 5:25 GMT

    This is a smart decision by SAHARA they know next couple of years india gonna loose more n next worldcup which is gonna be in aus, where india gonna suffer a lot...so this is smart.

  • TheGecko on February 4, 2012, 5:21 GMT

    Yay! Would be interesting to see whether BCCI are able to find a new sponsor in the next 2-4 months! Given the current performance of the Indian team, I wonder whether any company would dare to sign a sponsorship deal.

  • on February 4, 2012, 5:21 GMT

    Sheeesh... I have grown up all my life watching the Indian cricket team with the logo of "Sahara" on their shirts!

  • on February 4, 2012, 5:11 GMT

    this is purely premature from sahara .they shouldnt hav done this that to ,to india the world champs at home >

  • on February 4, 2012, 5:08 GMT

    good things,sahara time is over in india,

  • on February 4, 2012, 5:06 GMT

    Will the auction take place..?

  • on February 4, 2012, 4:57 GMT

    Not a great News But it's good cause India Trying to Control the World Cricket.

  • VJGS on February 4, 2012, 4:56 GMT

    Who would sponsor a team that gets into a habit of losing?

  • on February 4, 2012, 4:55 GMT

    lol... bcci will know now making money is not the only way.. have a better game schedule to make money..

  • on February 4, 2012, 4:53 GMT

    good news of kerala fans -------------------------------------------------ha ha

  • on February 4, 2012, 4:52 GMT

    Water Ship Down :) ......................................................

  • on February 4, 2012, 4:50 GMT

    Good : Now Indian players should concentrate on International Matches... IPL has destroyed Indian Cricket...before IPL indian Batsmen were great but now they are very poor...

  • on February 4, 2012, 4:50 GMT

    ohhhhhhhhhhhhhh....dis s ridiculous...>>>

  • on February 4, 2012, 4:49 GMT

    About time to come out of this mess!!

  • on February 4, 2012, 4:48 GMT

    Will Pune be a part of the IPL then? Or are their players going to be auctioned too?

  • on February 4, 2012, 4:47 GMT

    lo!l this is becoming way too unreal and funny for indian cricket team.

  • streetblader on February 4, 2012, 4:47 GMT

    Brilliant... Kudos to the Sahara Parivar for standing up to the fact that the Indian Team is currently the worst among all the cricket playing nations in the world and withdrawing its support... Its not just Sahara but billions of Indians who have no faith left in Dhoni and co.

  • on February 4, 2012, 4:47 GMT

    so is pune warriors out of ipl 2012?????????..

  • on February 4, 2012, 4:46 GMT

    what!? atlast Indian jersey will be seen with a new sponsor!

  • on February 4, 2012, 4:46 GMT

    omg... this is real shame. what next? Ipl back to its 8 teams??

  • on February 4, 2012, 4:46 GMT

    how come is it possible... do they think players as puppets... bcci should run pune warriors even if dont get the sponsorship...

  • Coolaaary on February 4, 2012, 4:45 GMT

    ohh what the hell is happening? they done it just b4 IPL auction?

  • on February 4, 2012, 4:43 GMT

    will pune worriers will n in IPL-2012????

  • on February 4, 2012, 4:42 GMT

    hahahaha bcci, btw why did they do that. so india wont be wearing same jerseys for 1st odi?

  • on February 4, 2012, 4:41 GMT

    the latest ray of hope for kochi fan

  • SanjivAwesome on February 4, 2012, 4:39 GMT

    I wonder if this is the private sector's response to India cricket team's recent perforamnce?

  • on February 4, 2012, 4:39 GMT

    DAMN!!!!!!!!!!! This sucks.

  • No featured comments at the moment.

  • on February 4, 2012, 4:39 GMT

    DAMN!!!!!!!!!!! This sucks.

  • SanjivAwesome on February 4, 2012, 4:39 GMT

    I wonder if this is the private sector's response to India cricket team's recent perforamnce?

  • on February 4, 2012, 4:41 GMT

    the latest ray of hope for kochi fan

  • on February 4, 2012, 4:42 GMT

    hahahaha bcci, btw why did they do that. so india wont be wearing same jerseys for 1st odi?

  • on February 4, 2012, 4:43 GMT

    will pune worriers will n in IPL-2012????

  • Coolaaary on February 4, 2012, 4:45 GMT

    ohh what the hell is happening? they done it just b4 IPL auction?

  • on February 4, 2012, 4:46 GMT

    how come is it possible... do they think players as puppets... bcci should run pune warriors even if dont get the sponsorship...

  • on February 4, 2012, 4:46 GMT

    omg... this is real shame. what next? Ipl back to its 8 teams??

  • on February 4, 2012, 4:46 GMT

    what!? atlast Indian jersey will be seen with a new sponsor!

  • on February 4, 2012, 4:47 GMT

    so is pune warriors out of ipl 2012?????????..