Allan Border a big hit in Papua New Guinea
One of the most recent initiatives introduced in the East Asia Pacific region is that of the ICC Cricket Ambassador
Australian Cricket Board
06-Oct-1999
One of the most recent initiatives introduced in the East Asia Pacific
region is that of the ICC Cricket Ambassador. The idea is to attach two
high-profile cricketers to the development program each year and to
raise the profile of cricket in countries throughout the region in two
ways. Firstly by using these personalities in media releases,
certificates and other promotional materials, and secondly by organising
visits to by the ambassadors to coincide with special events in member
countries.
Border and Eade visited Papua New Guinea from September 28 to October 1.
The visit was sponsored by Konica and, with the assistance of the PNG
Cricket Board, a fantastic program was put together. In addition to
meetings with the Prime Minister and a Governor-General's reception,
there were also two fundraising events at which Allan spoke and
memorabilia donated by the ACB was auctioned.
The local interest was huge with large newspaper articles each day and
television coverage of the main functions. PNG Cricket Board officials
Veari Maha and Wayne Stachell were delighted with the response and the
increased profile for cricket as the season commences.
It is hoped Allan will be able to fit a couple of similar visits into
his busy schedule each year while the announcement of a similar
ambassador from New Zealand Cricket is eagerly awaited.