The Surfer

An arm for a raw feed

In the latest issue of Tehelka , Devangshu Datta has a rant about the flood of commercials one is forced to watch during cricket matches.

Dustin Silgardo
25-Feb-2013
In the latest issue of Tehelka, Devangshu Datta has a rant about the flood of commercials one is forced to watch during cricket matches.
It’s bizarre to think how toxic the advertising really has become, and how much it has vitiated what would otherwise be a great viewing pleasure. To put it in perspective, I’ve happily risked sunstroke, dehydration, hypothermia, police brutality and mob violence to watch sports live, but I find it near-impossible to sit through commercials in the comfort of my drawing room. During the average ODI, you will see the same ads aired 100-odd times in succession. Even full frontal nudity or an SRT straightdrive would pall, given that sort of repetition.

Dustin Silgardo is a former sub-editor at ESPNcricinfo