Awards galore for Cricket Scotland

Cricket Scotland has won three of the nine European regional awards in the ICC Development Programme Awards for 2004.

The high profile multi-media campaign "It's Going to be a Big Hit" - mounted by Lloyds TSB Scotland and created by Edinburgh agencies Elaine Howie PR and Family - won the award for the best cricket promotional campaign. The campaign, which was launched with a special-build 48-sheet poster featuring a cricket ball bursting through it, is credited with having significantly raised the profile of the game north of the border.

The award for the best overall cricket development programme went to the Stanley Morrison Trust 'Adopt a Primary School Scheme', which has been running in Scotland for the past 15 years, and has introduced the game to over 75,000 youngsters all over the country.

The inaugural Lloyds TSB Scotland Women's International Cricket Festival, held in Scotland last summer - involving teams from Holland, Warwickshire and Durham - won the award for the best women's cricket initiative.

Roddy Smith, chief executive of Cricket Scotland, said: "Last year was a memorable one for the national team, which won the ICC Intercontinental Cup, and these awards make it even more so. The work undertaken by our sponsors, particularly Lloyds TSB Scotland, to enhance their relationship with Scottish cricket has taken our profile to a new level."