Gloucestershire announce financial loss

Gloucestershire have announced a £216,000 loss for 2010.

It is a disappointing outcome for the club, which started the year with a surplus of £20,000. The club said poor ticket sales were largely to blame with the football World Cup and disappointing sales for the England ODI against Bangladesh hitting the club hard.

It's the second successive year the club has recorded a loss and Tony Elgood, the Gloucestershire treasurer said: "We clearly cannot continue to run the club at this level of loss. We have set a positive budget for the current year and we will be making every effort to ensure we deliver against this budget."

"Looking to the longer term, our ground development plans seek to ensure that we maximise the income from the use of the ground throughout the whole year. If we can significantly increase this source of income, we can not only trade more profitably but will also be in a position to make greater investments in the playing squad. Our aim is that the financial and cricketing success of the club can go forward hand in hand."