Cricinfo - CRM Marketing Executive

19-Jul-2005

Leading sports website Cricinfo.com requires an individual to develop and ensure the effectiveness of all CRM programmes and the CRM aspects of any marketing and commercial activity.

This new role will be responsible for all aspects of CRM policy and implementation, including customer acquisition, email products, research and data analysis and customer retention programmes through to post-campaign evaluation and reporting.

The candidate will take ownership of customer intelligence, take a leading role in developing database marketing strategy, implementation and promoting sophisticated data understanding from a marketing perspective across the business.

The role includes:

Audit of current data capture and practices

Develop, manage, apply and refine customer segmentation programmes

Working with the marketing and IT team to drive new data acquisition

Integration of marketing, production and IT activities

Post-campaign evaluation and reporting

Making strategic and budgetary recommendations

Key skills

solid record in online marketing

strong CRM and statistical application know-how

at least two years experience

data analysis and segmentation skills

in-depth understanding of recruiting customers within an online environment

strong negotiation and presentation skills

Cricinfo.com is based in Shepherds Bush, London.

This role reports to the Head of Marketing.

Please reply to andrew.hall@wisdengroup.com