What attracts politicians to cricket?
An increasing number of Indian politicians are getting involved with cricket
Ask the question and the answer you will get is, cricket is important to so many people, it is a religion in this country, it provides amusement to so many of us, so of course it is the politician’s duty to do what he can for the betterment of the sport…
To be sure, voters do not elect politicians on the basis of their contributions to cricket. But then, Sachin Tendulkar's endorsement alone is not good enough to make me buy the biscuit brand he is promoting. What Sachin does is pull the brand higher up in my purchase consideration set, and this is what Modi may be hoping to achieve by embracing cricket: a higher level of acceptance with the national voter.
Siddhartha Talya is a senior sub-editor at ESPNcricinfo