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Anantha spent the first half of his four-decade working career with corporates like IBM, Shaw Wallace, NCR, Sime Darby and the Spinneys group in IT-related positions. In the second half, he has worked on cricket simulation, ratings, data mining, analysis and writing, amongst other things. He was the creator of the Wisden 100 lists, released in 2001. He has written for ESPNcricinfo and CastrolCricket, and worked extensively with Maruti Motors, Idea Cellular and Castrol on their performance ratings-related systems. He is an armchair connoisseur of most sports. His other passion is tennis, and he thinks Roger Federer is the greatest sportsman to have walked on earth.