England news August 8, 2014

CA removes Prior fumbles package


Cricket Australia has removed a video from its website after the ECB alleged it breached copyright.

ESPNcricinfo understands that the ECB contacted CA to express its concerns after cricket.com.au ran a video entitled "Future dire for Prior", which featured a montage of mistakes by the former England wicketkeeper, Matt Prior, set to music.

Not only did the ECB feel the tone of the montage was inappropriate for a national cricket board, but it pointed out that the footage was the property of News International, which owns the broadcaster Sky, and the ECB.

While CA contested that the montage was part of a legitimate news agenda - and therefore appropriate for use - it agreed to remove it.

CA also defended the tone of the piece. While the ECB felt the images, which showed a series of fumbles by Prior without any attempt to explain his injury issues, was mocking and not appropriate for a national board, CA insists that it reflected a debate taking place in the UK media.

"Cricket.com.au now operates as an independent news outlet as part of a joint venture with Nine Entertainment Co," a CA spokesman told ESPNcricinfo. "They chose to publish the story and accompanying vision as it reflected media commentary taking place in the UK at the time."

Prior announced his decision to take a break from international cricket for the remainder of the year in a bid to recover full fitness a couple of days after the montage was published.

It is not the first time Cricket Australia's multimedia operation has courted controversy. During the 2013 Ashes, the official Twitter account reacted to a third umpire decision to reprieve Ian Bell in the Lord's Test with the comment "That decision sucked ass #bullshit" while, during the 2013-14 Ashes series, they tweeted a bizarre and casually racist picture of four Sikh men dressed as Teletubbies with the caption "Will the real Monty Panesar please stand up?"

And, while CA stresses the independence of its media operation, the fact is that it remains at least partially funded by the governing body and it is unthinkable that a montage with a similar theme to the Prior video would have been run about an out-of-form Australia player.

George Dobell is a senior correspondent at ESPNcricinfo

Comments have now been closed for this article

  • richard on August 9, 2014, 23:20 GMT

    @Posted by Mark Francome, with Prior having played 18 tests against Australia for 753 runs @28 and 13 ODI's for 250 runs @19 maybe they could balance it out by showing highlights of Priors career against some other teams, games against India would probably be a good place to start

  • ESPN on August 9, 2014, 22:58 GMT

    Commercial TV running your media profile is akin to choosing to have bedbugs. It's the price you pay for letting money rule the game.

  • Dummy4 on August 9, 2014, 18:59 GMT

    Pretty shoddy by CA, perhaps they should balance it out with a montage of Prior carting Australian bowlers to the boundary. Plenty of footage of that.

  • Dummy4 on August 9, 2014, 15:06 GMT

    Couldn't care less about Prior's "injury" problems. If he wasn't fit he shouldn't have been playing.

  • Naveen on August 9, 2014, 13:20 GMT

    @Mo Bashir....we will look for your response when next time moeen ali is in the receiving end

  • Dummy4 on August 9, 2014, 11:11 GMT

    @Everyone on this, Why Cry and point fingers to other people Why? Tell me, this is real world come on guys !!!!!

  • Jason on August 9, 2014, 8:53 GMT

    @Paul Kneipp, I think you might have missed the point, CA is responsible for the content on their site, and as such some one at CA should have reviewed the content and signed it off to ensure it was appropriate.

    @Chris_p & HatsForBats, Many thanks for the Information, and agree with Chris_p's final words, about marketing companies.

    The music does add context as to why the ECB may have taken issue, I expect that Prior probably found it funny, but so far I've not seen a response from him.

    However, these things will occur with increased frequency as we approach yet another Ashes in 2015, lets hope that both sides leave alone the usual vitriol, but i doubt it, just read Kimbers 'unbiased' reporting of the current series.

  • Cam on August 9, 2014, 7:54 GMT

    @5-0wombats. Prior was about as poor as you can be as a player for the last 18 months. But that's ok, keep your head in the sand. I'd like to see the video, I'm sure it's very funny.

  • Ronald on August 9, 2014, 7:52 GMT

    I can't wait for the Buttler package.

  • David on August 9, 2014, 6:57 GMT

    Come on 5wombats - Prior has put Australia to the sword many times? Give me a break. With the bat he's averaged 28 against Australia in 18 tests. One of the more overrated players of recent history.

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