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Does Kolkata still love Test cricket?

Fans aren't packing into Eden Gardens like they used to. A few reasons why that may be

Mudar Patherya

November 28, 2011

Comments: 69 | Text size: A | A

Renovation works goes on in the stands for the World Cup, India v Sri Lanka, 4th ODI, December 24, 2009
How many office-bunkers among them? © AFP
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Harsha Bhogle : Oh no, not at Eden
Series/Tournaments: West Indies tour of India
Teams: India
Grounds: Eden Gardens

For decades an inscrutable viral outbreak would descend on Kolkata on the eve of every local Test match. The generally able-bodied would cough into the phone and croak from unusually subdued throats that the doctor had advised complete rest. In this rehearsed manner, the Kolkatan would duck work, files would stay stranded on desks, and the local economy would slacken.

This gent would turn up at the ground one hour before the match to watch the players at nets, be resplendent in some Rs 250 season-ticket concrete seat, feast on eggs and toast at lunch, abuse Gavaskar for getting out on zero, throw banana peels at the nearest fielder, pontificate on the geometry of a Viswanath (pronounced "Bisshonaath") square cut, order lebu lojenz (lime lozenges) at tea and torch his Anand Bazaar Patrika broadsheet before taking the bus home.

Our friend did not watch the India-West Indies Test this month. He explained the interrupted attendance record to an evening neighbourhood audience: "Prochoor kaajeyr chaanp" (Huge work pressure). He was lying. He had lost interest. Finally.

Considering that more than 50% of the tickets for the Test were free - distributed through the hosting association's supply chain of clubs as their privileged entitlement - the more worrying question is whether people like our friend have irreversibly lost interest in Test cricket. Has Kolkata gone through the largest mass conversion in history without a whisper?

The clue comes from an unexpected location - Kolkata's Maidan market, the Wal-Mart of all popular pirated sports jerseys in the city. One would have expected that most chest-wear in this junta-class market would be stamped "Sachin" or "Dhoni". Ah, surprise. The November winner of the most visible jersey on view was "Etihad", the sponsor of Manchester City. If this airline starts flights from Kolkata today, it wouldn't need an advertising budget; it is already the most popular airline in the city.

The big question: why has Kolkata moved on?

One, with lives accelerating, there is a growing preference for quicker pursuits. The one-time must-attend-every-cricket-match type flew from Kolkata to Delhi to be at the Formula 1, and was later treated for an insomnia-related disorder called "EPL-itis". But when the Test match came to Kolkata, he gave his prized club-house ticket to someone who gave it away to someone who gave it away to someone.

Two, the football spectacle has got grander as television screens have become larger, audio systems more sensitive and "high density" de riguer. When the camera comes in from the top-of-the-ground position and the crowd roars "Mehsee! Mehsee!", Kolkata's bar stools fill up, grandparents sidle into sofa corners and even the maidservant stands and watches en route to the dining table.

My friend Arvind, who runs Shisha, Kolkata's swinging nightclub, says that on nights when the bar licence allows him to serve liquor until 2am, the place stays full with people sipping their whatever and hollering at the giant TV screen. On the other hand, when two teams engaged in a Test match on November 14 - with the understanding that we would only know who won/lost on November 18, and the outside chance that it could well be neither - people at Arvind's place nibbled at their starters and, for a change, looked into each other's eyes.

Three, in an inflation-obsessed Kolkata, football is a cost-killer. One English willow will set you back Rs 12,000; an equivalent amount can fund one football and jerseys, shorts, shin pads and boots for 22 players. Watching a Test match can set you back a few thousands; a number of those who bought tickets for the 2008 Maradona exhibition match paid Rs 100 per head. Nearly 70,000 turned up to watch East Bengal play Mohun Bagan, paying down to Rs 40 a ticket.

Four, cricket continues to be snootily elitist in an informal Kolkata. It is surface-sensitive, requires patient rolling and watering for accident-free results. Football tolerates dust and slush (the more the better). A game of cricket on a turf wicket on a formal Kolkata ground costs Rs 5000; football is generally free, because after 9am most grounds are free for most people.

Five, the excellence of any sport is reflected in the intensity of its orgasm. In cricket, say, 30 years ago, the big thing was a batsman, tied down for overs, suddenly stepping out and lifting the spinner for a six. The Eden Gardens crowd would break into knowledgeable appreciation. "Ki jaajment!" (What judgement!) the Bengali would extol, nudging his son. Today, if 70% of the batsman's runs have not been derived from boundaries, he is dismissed as a plodder; five sixes in an innings is now the new cutoff for public recall (lasting four days). So when people say there has been a surfeit of cricket (which has been the running complaint for at least a decade), what they are really saying is: "The outstanding is now more commonplace than ever. We don't know how excellent excellence is any longer." In the absence of any index to rate a great innings different from a common one, people have drifted. Kolkata football has picked up the spillover.

Six, from the parochial perspective, Kolkata had probably given up on Test cricket years ago but had politely never let on, what with Sourav Ganguly still playing. Now that the Prince of Calcoota has retired and there is no Bengali interest left in international cricket, why bother whether Tendulkar gets his 100th century, or Laxman yet another Eden whopper, or whether India wraps up the match in four days.

Seven, the biggest blow has come from electronic surveillance. In the good old days, you could bank on someone at the office to sign you in ("Guru, aaj key baanchiye dibi", or "Boss, you must save me today'). Card-swiping has made attendance in most Kolkata offices fudge-proof. Besides, for the exec type, there is the ubiquitous "con-call". For the marketing rep there is the "target". For the slacker, there is the "pink slip". For the middle-level boxwallah, who does not respond to the email from the US client, there is always the Damocles at the weekly review meeting - "You didn't revert for a full 27 minutes".


Children play football in the rain at Kolkata's Maidan, June 12, 2010
Football: no frills, no fuss © AFP
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So is Test cricket's romance with Kolkata over? Yes and no.

Yes, the time when the BCCI could put out any second-rate side and expect the Eden Gardens queue would snake all the way to Esplanade is over. The worm has turned. After years of watching rubbish without complaint, the Kolkatan has finally said "no".

No, the Bengali will come back when better teams stop by in Kolkata (India versus Pakistan would draw 63,000 on the opening day), if he can buy tickets on the net or from malls, and if the Test begins on Thursday so he can squeeze in two weekend days to watch in person (as opposed to starting on Monday, as happened with this Test) without depleting his casual leaves.

If not, football will continue to give cricket a kick in the… forget it.

Once a professional cricket writer, Mudar Patherya is now a communications consultant. He lives his passion for the game through wicketkeeping. He also cleans lakes and plants bird boxes on trees

© ESPN Sports Media Ltd.

Posted by fanfromcanada on (November 30, 2011, 15:41 GMT)

an overdose of anything is bound to result in this. The spectator facilities were always terrible even in the past, but stadiums still filled up. This was because watching a live match was an event. Now live matches are a dime a dozen, and so that novelty has died. The EPL runs in a season followed by an off-season. If Man-City matches run throughout the year in one tournament after another, people will lose interest. The BCCI should be the protector of the game in India, but unfortunately it has taken all measures to kill it. I was in Australia earlier this year and went to the SCG/MCG and noticed that the organizers treat the spectators as "paid customers" and a sincere effort is put in making sure that the fans remain loyal to the game (clean facilities, ease of access, family friendliness, etc.). Nothing like this can be seen in India. In India, going to a game with family is a 7.00 am to 7.00 pm ordeal and not a fun experience. With more recreation options, fans will only be lost!

Posted by samya1980 on (November 30, 2011, 9:18 GMT)

mr patherya, u'v mentioned how kolkattans throw banana peel,judge visi's square cut or abuse gavs but u didnt how they roar nd bring charm bfor evry delivery,how they give standing ovation even to opponent.al sports grounds hav its own trait b it +ve or -ve,b it sydny,lords,barbadz or kol.journalism is NOT al abt negetivity.they simply ignore th test caz it ws agnst very dull unimprsiv wi who has nothing except a lara clone. dnt forgt dada was in d comntry box durin lst eng odi nd stii 45K ppl was there.

Posted by Rahulbose on (November 29, 2011, 21:43 GMT)

Well written article, but you seem to have a bloated ego about Kolkata fans. BCCI should just arrange test matches in places where people care to watch the game.

Posted by   on (November 29, 2011, 18:49 GMT)

I am a 30 year old from Kolkata, I work for a corporate house, let me share my experience here. There used to be one time (mid-90s to early 2000s) when I used to gorge upon test cricket at the Eden, but I have stopped now. The reasons are simple: a. There is simply too much of cricket now, and most of it of mediocre quality. So many ODIs, IPL, CLT......one series ends, and the very next day one sees TV channels promoting the next series. You dont remember any match after 2 days. There is a huge dilution of the value a cricket match used to have. Why should I waste a full day watching a match of reduced importance and quality?

b. Life has changed, priorities have changed, my need and definition of comfort have changed. I can no longer stand in a long queue to get the tickets, then sit on the uncomfortable seats, bear the sun all day long, use the horrible toilets and hunt for drinking water.

Posted by   on (November 29, 2011, 17:58 GMT)

Really disappointed that a superb journalist like Mudar (now ex) could pen such a superficial piece. Or may be he was being deliberately tongue in cheek!

Posted by mustufa on (November 29, 2011, 16:05 GMT)

India wants their crowd back, forget IPL, start playing Pakistan.

Posted by rnarayan on (November 29, 2011, 6:55 GMT)

Very nicely written, but most of the arguments dont hold. cricket is no more expensive now than it used to be. Calcuttans have always been parochial, but still enjoyed their cricket..I've been at a packed Eden to watch India play a poor Windies side in 1978, for example. The major factor is that times have changed. Work takes priority. Once upon a time a Test match was an Event, and bosses understood if you took time off to watch, as mostly he'd be there too. Now International cricket is mundane, the pace of life is less forgiving, and targets and deadlines wont wait for Sachin's hundredth 100.

Posted by shailbuch on (November 29, 2011, 6:40 GMT)

Prithu Gupta... You are spot on... Very very well said...

Posted by Percy_Fender on (November 29, 2011, 5:33 GMT)

I fully agree with the views of GhostofJardine. Calcutta as it was, was always strongly parochial for all its collective pride in its Raj background. And now because Saurav is no longer playing cricket is no longer interesting. For spectators,he cost of tickets being high is definitely an inhibiting factor, apart from of course the daunting prospect of reaching the Eden Gardens for the game. Then again good ole Probir Mukherjee lays down those sleeping beauties which causes everyone watching also to fall asleep.That is why cricket is not watched as much now. In my view all this latter day love for F1 will not survive because that is not real Calcutta. But Messi must. That is integral to Kolkotta's culture. But bring in a Test Championship and you will see where the Eden Gardens scores over the MCG.Something that the true Kolkottan will speak so proudly about.cricket itself will not be so relevant.

Posted by shrikanthk on (November 29, 2011, 3:13 GMT)

Interesting piece. Point Five bothers me. "The excellence of any sport lies in the intensity of its orgasm" :I don't think cricket can hope to compete with Football or Tennis if it chooses to make "orgasmic intensity" its USP! Cricket is different. A fundamentally slower sport with protracted rhythms which cannot change character simply by reducing the number of overs! For Cricket to survive the 21st century, it has to stick to its core strengths instead of attempting to ape faster, less cerebral sports like Football or Tennis.

Today, we are bemoaning the Kolkatan's loss of interest in Test cricket. It's only a matter of time before the Kolkatan loses interest in DLF fours and Samsung super sixes of the T20 variety

It's time to get back to basics. Make TV coverage more understated instead of unceasingly celebrating "moments" with sponsored packages. Cricket (be it of any variety) cannot survive for too long if the attention spans of its fans continue to drop.

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