For a pleasant couple of hours on a crisp March morning at Lord's,
sandwiched between his hasty return from Australia for IPL discussions and
the disarming speed with which that trip was rendered redundant,
Giles
Clarke was able to reflect, with some justifiable pride, on a fortnight in
which English cricket had made itself the envy of the world game, rather
than the laughing stock.
Forget Allen Stanford, forget Pietersen v Moores, forget the men's
unflattering tally of one fortuitous victory in 16 matches since September.
As
Charlotte Edwards led her impressively grounded squad of champions
through the Grace Gates to deliver the women's World Cup to the ECB trophy
cabinet, the rewards for investment and endeavour could hardly have been
more tangible.
The preparations that went into England's World Cup win were so meticulous
and groundbreaking, even the Aussies felt obliged to cheer for the Poms
during their four-wicket victory over New Zealand
in Sydney. "One
ex-Australia player came up to me after the final and said that England
winning will be the best thing ever to happen to the game," said Edwards.
"It might just kick all the other teams into action, to replicate what we've
done out there. That's quite a compliment."
"I think on the plane journey back home it all sank in, what we've
achieved," she said. "It's great to be back home, but it's only now I
realise there was a huge amount of expectation on the team - it's probably
why I didn't sleep for two weeks. I always knew the team could do it, and
it's always been my dream to lift the World Cup. We finally did it, and now
I can sleep again."
Edwards won't be allowed to shut her eyes for long, however, because for the
women's game, the real challenge begins now. Fast approaching in June is the ICC World Twenty20, a competition that takes place both on home soil and in conjunction with the men's game. Then, of less significance globally but still retaining considerable clout in the popular imagination, come the Ashes.
"The opportunity this success has given us is huge," said
Clare Connor, who
led the team to victory in the Ashes summer of 2005 before going on to
become the ECB's head of women's cricket. Her appointment to that executive
role in 2007, having previously spent two years teaching at Brighton
College, was the first step in placing the women's game on an equal footing
with the men's. The second step is the one that has to be taken right now, while
the women are riding the crest of their World Cup wave.
"The World Twenty20 is a joint event which is setting a global sporting
precedent, and the opportunity for double headers with the men's game is
massive and something we want to do more and more of," said Connor. "We have
to really have a clear plan how to capitalise on the victory, both in terms
of promotion and in what we do internally and commercially. Our sponsorship
deals will soon be up for renegotiation, so we have to be really savvy."
The women's game has rarely seemed more marketable than it does right now.
Claire Taylor, the Player of the Tournament and the veteran of the side at
33, has played 123 matches in her 11-year career, but remembers from
personal experience what the power of inspiration can do. She was there in
the stands at Lord's in 1993 when England's women last won the World Cup,
back in the days of skirts and knee-high stockings, and when women were
still barred from the Long Room.
"I was up in the stands with my friends, and at the end we all rushed down
onto the pitch and I grabbed [namesake] Clare Taylor and said, can I have my
picture with you? I was 17, in the junior England set-up at the time, and
thinking of perhaps playing senior cricket. That's the inspiration you can
get, and hopefully we can get out and give the same level of inspiration as
role models."
Clarke had no doubt that that would be the case. "I don't wish to take
anything away from the 1993 team, but I was interested to be told by those
who knew that team well, or played in that team, that nobody in that team
would get into this team," he said. "That's not to denigrate that particular
team - they were the best there was at that time. What I mean is that
standards have risen so much, and that's very encouraging."
"Until there's more interest, and we have more commercial partners, it's hard to see where the money for central contracts could come from, and even if it were an option, whether we would actually want to do that. We appreciate our more rounded approach to cricket, and having that balance in life"
Clare Connor
"The game has moved on massively," said Connor. "The tragedy in 1993 is that
the team basically broke up afterwards, even though it got great coverage.
They had no money to tour and played no international cricket for two years,
so their opportunities were lost. This time we hope to keep building and
building and building."
This time there is little danger of that happening, thanks to the innovative
tie-in with the Chance to Shine project that has had rival boards queuing up
to copy the concept. With 10 of the squad paid either as full- or part-time
schools coaches, the ECB has hit upon the perfect vehicle with which to
inspire future generations at grassroots levels, while at the same time
ensuring that the current squad does not drift away for a lack of career
opportunities.
"Just imagine the start of the summer term," said Connor. "Charlotte turns
up at the breakfast club and there are 25 11-year-olds being coached by an
England World Cup winner, with the trophy in tow. It's so powerful, and
unlike the men, who have gone way beyond that level, it's something the
women's game can still do. Our aim is to put more players on those
contracts, and make sure that the relationship between the England team and
inspiring youngsters remains really strong."
Taylor, who was living at home until the age of 30 because her cricket
commitments prevented her from finding a full-time job, is one of the
principal beneficiaries of the scheme. She is now a management consultant
based at Reading University and believes a taste of the real world is an
essential part of England's success. "That sort of maturity that comes with
having a job, independence, and running your life brings a huge amount of
perspective to individuals, and adds to the cricketers that we've got."
Perspective is one thing that the women's squad seems to possess in spades,
and it is one reason why the prospect, however distant, of one day being
brought under the auspices of the ECB central contract system isn't as
tempting as it might once have sounded.
"I don't think they are out of the question," said Connor, "but until
there's more interest, and we have more commercial partners, it's hard to
see where that money could come from, and even if it were an option, whether
we would actually want to do that. We appreciate our more rounded approach
to cricket, and having that balance in life. We have lots of other stuff
going on outside cricket, and if there were central contracts, I don't know
if that would be the best thing."
All such issues will doubtless be mulled over by Clarke, as he seeks to
savour an English cricket story that, for once, is unequivocally good news.
"This is very exciting for cricket as a sport," he told Cricinfo. "Half the
nation are female, and we're actually beginning to take advantage of that,
and not just ask them to make tea."
Andrew Miller is UK editor of Cricinfo