Is cricket becoming something we see between advertisements?

Harsha Bhogle, who has gone from radio to television commentary, fears commerce is driving us towards cricket becoming that little something we see between advertising. He admits that advertisements pay for his livelihood yet believes we are reaching a stage where administrators, as custodians, need to draw a balance between propagating sport and selling it. Read on in the Indian Express.

If we price the product so high that the buyer has no choice but to recover his cost with advertising at every opportunity, we run the risk of diminishing the spectacle of sport for those that follow it. We cannot make the watching of sport clinical when it is meant to be enjoyable. So here is a debate that is crying out to be heard; one forum for people who sell rights, for those that buy them and for people who watch the final product.