LV extend Championship sponsorship

LV has announced the renewal of its sponsorship of the County Championship through to the end of 2012.

The company has been sponsoring England's domestic first-class competition since 2002 (when it was under the brand Frizzell).

"Our sponsorship of the LV County Championship has proved very successful in getting our message across to cricket fans far and wide," Mike Rogers, the company's chief executive, said. "We look forward to strengthening our partnership with the ECB and our support for the most prestigious domestic cricket competition - the one all the players say they most want to win."

"They have been great supporters of cricket for many years now and this renewal underlines the benefits that sponsorship can bring to commercial partners," ECB chief executive David Collier added. "This announcement is fantastic news for domestic cricket and LV's continued support will play a key role in the future success of our national summer sport."