Micromax bags series title rights for 2014-15
Micromax has bagged the BCCI's series title sponsorship rights for Rs 20.02 million per match for all international cricket to be played in India in the 2014-15 season

Last year, Star India was the lone bidder for title rights despite the season including Sachin Tendulkar's farewell Test • BCCI
Amol Karhadkar is a correspondent at ESPNcricinfo