January 23, 2008

USA

Stanford scatters his dollars

Will Luke

Ahead of the Stanford 20/20, which gets underway this weekend, its billionaire benefactor and organise, Allen Stanford, is piling another $3.5m into promoting the tournament...in one town.

Fort Collins is the lucky recipient of "ads, parties, promotions, billboards, giveaways, clinics" in order to promote the game to an "audience more concerned with the Super Bowl and college basketball".

“I wanted to see if we could get a city in the U.S. that knew nothing about the sport to be cricket crazy,” Stanford said in a telephone interview.

“It’s so dadgum entertaining, it will be different from anything you’ve ever seen.” 20/20 Cricket, Stanford points out, is a faster paced version of the sport that can take two to three days to play in its original form.

Colorodaoan.com has more - as does the glitzily named yougottaseethis2020.com

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Posted by Mike K on (January 28, 2008, 5:04 GMT)

Fort Collins is already pretty knowledgeable about cricket with three established cricket gounds and two teams that participate in the Colorado Cricket league (CCL). The Ft Collins Cricket Club has won the Colorado league championship five times since 1994 with at least nine teams participating at a competitive level. The CCL also introduced a 20/20 format a couple of years ago running concurrently with our regular league season. We all welcome the added exposure with the Stanford 20/20 and our local club has been working with the promoters by attending the various viewing parties, posting articles on our CCL website and demonstrating cricket at a local Indoor arena. This is a very exciting time for all the existing cricket players in the local Ft Collins area. Cricket brings a diverse community together where you can see Indians, English, South Aficans, Austrailians, Pakistanis and Americans of all ages enjoying each others company connected by the greatest sport in the world.

Posted by Laksh on (January 27, 2008, 22:43 GMT)

Great Going Mr.Stanford... ICC Should learn from him on the way to promote the game...

Posted by Taimoor Sultan on (January 25, 2008, 2:32 GMT)

Well the efforts of Mr. Stanford are very plausible. It would be fun to see a U.S town in Colorado going cricket crazy. this could actually happen. I know a lot of my US friends who are actually interested in the game, maybe not so much in following but in playing it. I will keep my ingers crossed.

Posted by Ralph on (January 24, 2008, 23:28 GMT)

Taking a look at the website, I'm extremely impressed - both with the quality of the marketing and Mr Stanford's zeal. I can only see his as a positive for West Indian cricket.

Posted by Fat_Bulborbs (Brisbane) on (January 24, 2008, 14:12 GMT)

Kudos to Mr Stanford and his maverick attitude towards expanding/promoting cricket. Goodness I hope he gets rewarded, not only with profit, but an improving West Indies. I just wish cricket was pushed with this intensity in other parts of the world.

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ABOUT THE AUTHOR

Will Luke
Assistant editor Will opted against a lifetime of head-bangingly dull administration in the NHS, where he had served for two years. In 2005 came a break at Cricinfo where he slotted right in as a ferociously enthusiastic tea drinker and maker, with a penchant for using "frankly" and "marvellous". He also runs The Corridor, a cricket blog where he can be found ranting and raving about all things - some even involving the sport. He is a great-great nephew of Sir Jack Newman, the former Wellingtonian bowler who took two wickets at 127 apiece for New Zealand.

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