ICC news April 4, 2011

ICC vows to investigate ticketing process


The ICC has acknowledged shortcomings in the ticketing process for the World Cup, and has vowed to investigate it thoroughly and come back prepared for the next world event, especially when the demand for tickets is high. An otherwise successful World Cup was marred by the inconvenience caused to especially those who bought tickets online, and also reports of black-marketing of tickets. The website selling tickets for the final also crashed because of the huge traffic. There were even baton assaults by the police on queues of ticket-seekers in India.

Haroon Lorgat, the ICC's CEO, said after the meeting of its executive board that ticketing was one of the more important lessons the ICC has learnt from this event. "There is certainly something on the ticketing process that we need to consider for future events, particularly where there is such a high demand for tickets," Lorgat said. "Other than that I do not want to at this stage think about the detail. Overall I am very impressed with the way the event went."

Lorgat promised a through look-in into what went wrong this time, and what changes need to be made. "The board has today agreed with the proposition that we will do a full investigation on the process [by which] tickets were handled, sold and distributed," he said. "Once we get the result of that investigation we will determine what sort of action will be necessary and what sort of process we should install in the future."

As expected the concern lies with the events held in the subcontinent, where the huge demand for tickets dictates that the process be handled with due care. For the bigger matches, there have been reports of black-marketing. Lorgat said the ICC wouldn't mind legal recourse if those black-marketers have been arrested. "We will certainly not condone that sort of behaviour. We don't accept it. If there is any arrest that has been made, we will proceed with that."

Sidharth Monga is an assistant editor at ESPNcricinfo

Comments have now been closed for this article

  • Ravi on April 5, 2011, 13:52 GMT

    The ticketing process for the CWC 2011 was an absolute sham! I have been to the last 2 WCs and online ticket sales have begun well over a year before the competition and it was a smooth and transparent process to purchase tickets. Being a fan I tried in vain over the last 3 months to get tickets for the final in Mumbai even registering for the offical online lottery for match final tickets. Nothing came about it, despite the fact that when one looked at the names of winners, it appeared in many instances that whole families have been allocated tickets in addition to many duplications. When I approached other sources for tickets, i was asked to 'contribute' 60,000 Rs. for a 10,000 Gavaskar Stand ticket equivalent to US $ 650. The irony was that this ticket was being sold by a BCCI offical who went unnamed. I did not resort to such wholesale corruption emanating within the ranks of the organizing host association. Ultimately sat in the 5 star hotel room and watched the game. Shame ICC!

  • Randika on April 5, 2011, 5:26 GMT

    Rubbish.. Total rubbish, nothing will happen. If ICC don't want governments to interfere, why do they have a senior government minister from India as its head. Admit ireland in to test circuit and give Netherlands full ODI status to be included in the FTP

  • Asoka on April 5, 2011, 4:45 GMT

    Continuing the saga: Fortunately, a friend in Los Angeles was coming over for the Aus game so I had those tickets couriered to him overnight. (He did bring them). Of the Zim and Kenya tickets there was no sign --- in fact I never got them. As it happened I have contacts in Sri Lanka, and after I showed proof of purchase of the Zim and Kenya tickets, Sri Lanka Cricket kindly and generously provided me with grandstand seats. They had tried to contact Kyazoonga about my tickets but even they got no response. What a farce! What a cock-up by Kyazoonga! What happened to my tickets? Will I be compensated for my loss? What about the $35/set I paid for couriering my tickets? And when does the ICC think fans in North America should travel to South Asia for the games? The day before? This was such a fiasco despite Lorgat's bluster. Even in SL fans were baton charged after ticketing screw-ups tested their patience. Imagine baton-charging your best customers! Shame on the ICC!

  • Dummy4 on April 5, 2011, 4:38 GMT

    What needs to be looked at is not really the process of ticketing...but the allocation of tickets. How can only 4k tickets be allocated out of 40k for the general public? Does that even make sense?

    What happens with such a low supply is that ticket prices spiral upwards to almost 1 Lakh in the black market and 15k otherwise. How can one justify over 20 to 30% of the tickets going to Cricket Clubs? Is the World Cup final a 'clubby' affair? The MCA Logic...the cricketing fraternity should get opportunity to watch match first. Is that fair? Does the bollywood industry get the right to watch a movie first? Are they only members of the football clubs across the world watching the football world cup? What sort of a deranged logic is that.

    Also - the no. of politicians who are issued tickets is ridicuous. What is the logic here - are all politicians cricketers too? There needs to be a deep dive into the ticketing fiasco that was the ICC World Cup...

  • Asoka on April 5, 2011, 4:29 GMT

    I purchased 4 tickets each for 5 matches in Sri Lanka online the day after online sales were opened several months back. I chose to have four of these delivered to my home in Canada by courier and paid a premium for the service. I reasonably assumed that I'd get the tickets about a month before the first match so, some months ago, concerned about seat availability, I booked a flight from Toronto to Colombo on Feb. 10th (just 10 days before the opening of CWC2011. On the 9th, in a panic, I called Kyazoonga. They told me the tickets were just being printed (!!!), so would I have a Sri Lankan address for ticket delivery. I duly supplied them with one and they promised to deliver four sets (Zim, Pak, Aus, Kenya) there. On the 15th I got my Sl vs. Pak tickets in Sri Lanka. Kyazoonga had garbled my address but DHL somehow found the house. But no sign of the other tickets. So I called my neighbour in Canada to check my mailbox. Sure enough, the SL vs Aus tickets had been sent there! (cont.)

  • Dummy4 on April 5, 2011, 4:13 GMT

    Agree, not point in wasting the time with ICC. Only 10% of the tickets went on sale for the public, the rest is captured by the so call VIP's and associations!! Crazy....

  • AJITH on April 5, 2011, 2:59 GMT

    By ICC did you mean Pawar and his cronies? Ever thought why Wankhede hosted the finals when Eden had more capacity? And Eden didnt get the England Game when Wankhede was in a similar state and hosted games? There are some things which will never change!

  • Dummy4 on April 5, 2011, 1:01 GMT

    Nothing will be done, who care for aam admi. Only the biggies will survive and the person who is in the lower middle class are not entitled to watch the game in stadium. So forget lorghat, forget ICC , better to watch at home away from politician, star and gundas.

  • zulfiquar on April 5, 2011, 0:38 GMT

    I bought 2 tickets to the BAN-PAK practice match. There were 4 people at Dhaka Indoor Stadium for 16 hours (2 days of 8 hours each) to cater to the demands of 25000 capacity crowd. I never got the tickets and I never got to see the games. That is ridiculous ratio of customer service to crowd! Shame on Kayazoonga and shame on ICC management. The day of the game a fight broke out and the ticket stands were demolished, closed, end of story.

  • Jagdish on April 4, 2011, 23:36 GMT

    This world cup is over, why all this big noise about the ticketing issue? Next one is going to be in AUS/NZ, who cares to come to the stadiums over there? There would be plenty of tickets available freely. Next world cup would be definitely a financial disaster juist like the one in 2007.

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