Emerald Signs up Lankan cricketers (2 Jun 1998)

2 June 1998

Emerald Signs up Lankan cricketers

The Daily News

Emerald International, recognised as a top player in the Sri Lankan menswear market, recently signed a contract with the 'promising generation' of Sri Lankan cricket - Mahela Jayewardena, Naveed Nawaz, Ruchira Palliyaguru, Russel Arnolda and Ruwan Kalpage and they will be provided with exclusive menswear manufactured by Emerald International for the next one year and will also take part in promotional activities for the brand. Last year Emerald signed up with some of the frontliners of the Sri Lanka Team - Muttiah Muralitharan, Roshan Mahanama, Chaminda Vaas and Kumar Dharmasena were provided with exclusive Emerald menswear for the year.

"We have a unique "Sri Lankan made for Sri Lankans" image slot for our brand - we have consistently maintained quality levels that ensured we provided the Sri Lankan male with an international level of clothing," says Mr. A. F. M. Ikram, Managing Director, Emerald International, "We entered the sports personality endorsement programmes last year by signing up with some of the top national cricket stars - this year, we have gone to the most promising young cricketers whom we feel will be an inspiration to those who wear our brand."

The cricketers, under the agreement, will receive pants and shirts under Emerald and its sub labels for a complete year; they will also pose for brand related photography and be associated with the brand in many other ways, confirms Mr. Ikram. "In addition to cricket stars, we will look at a cross section of personalities whom we will dress and who will represent the cream of Sri Lankan menswear to our customers."

Source :: Daily News (https://www.lanka.net)