How many leagues can cricket sustain?
Why the marketer's dream of a Premier League in every country is a pie in the sky
06-Jun-2008
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Of the many things the IPL has done to cricket, one has apparently been the
expansion of life's list of inevitabilities. Joining death and taxes are these: that
the IPL concept is on its way to global domination, and that ODI cricket is dead. Some
things, though, remain less inevitable than others.
The IPL was something cricket had never seen before, and as well as the spectacle it
did doubly well to provide some excellent cricket. It was too long, and the boundaries so
small as to be insulting to batsmen and cruel to bowlers, but a window should be
found for it in the calendar. It's good to see cricket properly glam it up, if only
to know that it is capable of doing it. A sport that can be fusty, slow, rigidly
traditional but also bling when it wants, is a rare sport and should be celebrated.
But the money of it all has gone to people's heads. Countries that can are trying to
ape it and plans to hold a football-style Champions League are being talked about.
Dollars are already being counted, enough questions are not being asked. For
example, how many boards can afford to not only match the financial muscle of the
BCCI but also provide an environment in which it thrives, with innumerable sponsors,
big business, film industries and politicians all willing to jump in, and such a
large, captive audience?
Let's not kid ourselves: the IPL worked in large part because it attracted the
biggest, highest-paid names in cricket, who came together to produce mighty fine
cricket. Bollywood and big business played a part, though not as much as the
conductor of it all, Lalit Modi. As it happens, it is a pretty unique set of
circumstances.
For any country's premier league to work, big names are needed. Otherwise it is
just another domestic Twenty20 competition, which, though they are successful and
make money, are just not as successful or making as much money as the IPL is and will.
Forgetting that more windows will have to be found in the calendar than there are in
Microsoft's offices, can boards other than India's realistically afford to bring together so
many stars and pull off such a spectacle?
Details about the Champions League are sketchy, none more than how competitive it
will actually be. Currently, all of cricket's biggest stars are signed up with
Indian franchises because they pay the most. Who will play for the best Twenty20
teams from South Africa or Australia? No other clubs will have any star names, which
will make it less a Champions League, more a Chumps League. Perhaps players will be
allowed to play for two teams, one in the IPL and, say, one in the South African Premier League, which will be held at a different time of the year. But if Graeme Smith plays
for Rajasthan in April and Johannesburg in December, what happens if both teams qualify for the Champions League?
Cricket does not have the talent pool football can draw from. Football sources
players from Africa, Asia, Europe and the Americas - all over the world. Cricket
relies on ten countries, a few of whom aren't even that good. UEFA's Champions
League thrives off this large talent pool to make it competitive. The best players
generally go to the highest-paying clubs in football too, but there are just more
quality players and a greater number of bigger clubs who can afford them. Cricket
does not have that luxury and until it does, it is difficult to see just how a
Champions League will work.
It is also difficult to see how - or indeed why - ODI cricket is destined to death
by Twenty20. There are problems with ODIs for sure, but mainly that there are far
too many of them and far too few that actually matter. The financial burden on ODIs
to churn money has been too great for too long. Thus the needless seven-match ODI
series the BCCI has shamelessly inked in with England, or tri-series such as the
one we are about to witness in Bangladesh.
Structural problems in are also touted, the main being that an ODI goes to sleep
between overs 20 and 40. Actually, it doesn't. It just doesn't have as many
boundaries as we're used to, but when was cricket only ever about hitting fours and
sixes? And it gives some leverage back to the bowler, which is happening less and
less in limited-overs cricket. It also tests one of the underrated cricket
skills - running between the wickets. And who knows, if pitches were actually less
predictable than they are, in the subcontinent especially, it may actually make the
cricket less predictable as well.
A more accommodating sport than cricket does not exist. Test cricket made its peace with ODIs and the noise, colour, audience and money they brought, taking from them some of the best traits and improving itself and living happily together. ODI cricket will also make similar peace with the newest, shortest, brashest form of the game | |||
Yet somehow the IPL has purportedly consigned the ODI to something far less becoming than even the drunk uncle. Forgotten is that the one-dayer has brought much to cricket itself, in altering the face of fielding completely, in broadening the repertoire of bowlers,
in encouraging batsmen to break from orthodoxy, in hurrying the pace of Test cricket. It might bring more yet.
Also forgotten is that it has provided riveting cricket. So the World Cup was a dud,
but that wasn't because of the format of the game; Australia's dominance, the
organising body's incompetence, and a high-profile death saw to that. But as recently
as the CB Series this year, ODI cricket was alive and pretty well. The death of that
tournament, it was argued here, symbolises the death of ODIs. It does not. It
symbolises the death of the tri-series stuffed with pointless, uncompetitive games.
Along with it can go the excess fat of bloated tournaments. Maybe bilateral contests
can be done away with altogether, replaced by a rolling annual league, to give
contests more meaning.
A more accommodating sport than cricket does not exist. Test cricket made its peace
with ODIs and the noise, colour, audience and money they brought, taking from them some of the best traits and improving itself and living happily together. ODI cricket
will also make similar peace with the newest, shortest, brashest form of the game.
Perhaps it will become a bridge of sorts between players wanting to move from being
Twenty20 specialists to becoming Test cricketers. It needn't die. Only a balance
needs to be found between the formats. ODI cricket has shaken its booty long enough
for the moolah and been mostly abused in recent years. The burden can and should be
shared with Twenty20. Else, 20 years from now, overdosing on Twenty20s will become
another of life's inevitabilities.
Osman Samiuddin is Pakistan editor of Cricinfo