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ESPNcricinfo was a touch late in capitalising on social-networking frenzy, putting up a Facebook page for itself in late 2008. By December 2012, the page had a million likes. =====

The site ran several sponsored fantasy leagues in its early years, but the first fantasy league competition it hosted was a subscription-based affair. Users were asked to pay £5 each to enter the fantasy league for a NatWest series between England and Pakistan. Cricinfo's first free worldwide fantasy league competition was the one hosted for the 2007 World Cup.