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Nishi Narayanan and Siddhartha Vaidyanathan
10-Jun-2013
Sachin Tendulkar: responsible for plenty of damage to ESPNcricinfo's servers • Associated Press
The most searched-for player on ESPNricinfo by a distance, and the one with the most-visited profile page. Stories - often several of them - featuring him routinely make it to the list of top ten most-read articles for each month, and have done for years. Tendulkar shattered all ESPNcricinfo records on February 24, 2010, during his double-hundred in a one-dayer in Gwalior, when the website registered 45 million page views for the day and the highest number of unique users in India and the US. He even broke a couple of the company's servers.
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Traffic
ESPNcricinfo's readership has grown by leaps and bounds over the years. In 1993, users accessed 127,000 pages; in 1994 this figure had soared to 1.1 million, in 1995 to 3.5 million, and five years later to 810 million. A March 2001 report by the new-media arm of the UK Audit Bureau of Circulation revealed that Cricinfo, with 3.5 million visitors, had 254 million page impressions that month. That 3.5 million has grown over nine-fold since, and the site now gets in excess of 5 billion page views a year.