ECB to launch new National League (27 Feb 1998)

ECB Official Press Release (Fri 27 Feb 1998) ECB to Launch New National League

The England and Wales Cricket Board is looking to secure major sponsorship in the coming months for the new National League to be launched in 1999.

"We are looking to introduce a totally fresh presentation for the 50-over County game." said Marketing Director Terry Blake.

"The new one-day National League with its two divisions, the added excitement of promotion and relegation and the opportunities for televised floodlit games, make it a hugely exciting prospect for a new commercial partner as cricket reaches out to attract new audiences. Once our television negotiations get underway we will develop a detailed strategy."

The current Sunday League sponsor, AXA, have chosen not to sign up for the National League. Added Blake: "We have very much enjoyed working with AXA over the past six years and they have contributed much to the game. We look forward to a final flourish for the AXA League in 1998."