Bermuda's Cup Match to be shown on TV

Bermuda's annual Cup Match will be screened live for free on Fresh TV after the company won broadcasting rights for the annual classic.

Fresh will also screen a two-hour special live from the Somerset and St. George's cricket clubs on selection night as team officials meet to discuss their squads. Last year's event at Somerset Cricket Club, was the first time Cup Match was broadcast live for free both days.

Nicole Conrad, of Fresh Creations, said the company aimed to take Cup Match coverage into a new era with a slick professional production, featuring fan interviews, player bios and live broadcast of every ball.

Fresh's coverage will be broadcast on cable channel 3 and streamed live on the Internet. The Bank of Bermuda is helping fund the coverage as part of its sponsorship package for the event on July 30, 31 at St. George's Cricket Club.

"We'll have pre-game and post game commentary, player profiles and interviews. It's a six-camera shoot so it will be a very professional production." Conrad added: "We are honoured to have partnered with the St. George's Cricket Club to provide free live coverage of this year's Cup Match on Fresh TV Cable 3.

"In addition, we would also like to thank our title sponsor for the broadcast of Cup Match, the Bank of Bermuda, for their lead sponsorship in bringing this live coverage to the people of Bermuda."

The Bank of Bermuda also confirmed a three-year sponsorship package with St. George's cricket club at yesterday's press conference.