Out of our league
Cricket is in the midst of a year of seismic changes
Nishi Narayanan
25-Feb-2013
Cricket is in the midst of a year of seismic changes. Between this summer and the next, the shortest form of the game — Twenty20 — will likely become the dominant product. But with India's early exit from any world tournament is a costly loss to organisers and sponsors. Indian cricket’s sponsors and stakeholders are going to do a rethink, writes Ashok Malik in the Sunday Pioneer.
Already, the IPL authorities are talking of two such tournaments every year — one in India in April, the other overseas, in different countries each year. Where will this leave the world cup? It may see high quality cricket but Indian money will not flow in unless Indian success is assured. That’s the harsh, cynical truth. The point is Indian cricket and the IPL are becoming like English football. The cash, the fans and the frenzy are in the English Premier League, in Manchester United and Arsenal. English clubs are paramount; the England team and its performance in the European Nations Cup or FIFA World Cup is a lesser priority. That’s not always how fans see it. They would love England to win the World Cup every time. Yet, in the absence of that, they’re happy to settle for domestic stars in a domestic league. The sponsors and the very business of sport propel them in that direction. As Dhoni and company come back from their hang-dog T20 world cup campaign, will India too retreat into the League of its own? In 2010, will the IPL dwarf the T20 world cup and, indeed, all international cricket?
Nishi Narayanan is a staff writer at ESPNcricinfo