Something for nothing culture sells readers short
The rise of internet coverage may provoke sport's biggest transformation since the expansion of the railways in the 1800s, writes David Hopps in the Observer .
George Binoy
25-Feb-2013
The rise of internet coverage may provoke sport's biggest transformation since the expansion of the railways in the 1800s, writes David Hopps in the Observer.
But India's influence might not stop at cricket. It could conceivably become a major battleground between sports bodies who increasingly want to maximise commercial revenue from their matches - as well as to have the disturbing ability to sanitise coverage - and traditional media outlets who believe that independent coverage is under threat.
If any sporting body can be the catalyst for change, recent history suggests it could be the Board of Control for Cricket in India (BCCI). If bcci.tv, which was launched ahead of the India-Australia Test series six weeks ago to a lukewarm response, makes an impact, then rest assured that English football's Premier League, for one, will be among many official bodies who take note.
George Binoy is an assistant editor at ESPNcricinfo