SLC targets better facilities and increased ticket sales for Tests

Sri Lanka Cricket has outlined an ambitious plan to increase the number of match-day tickets sold to 100,000 per Test series, over the next four years. SLC president Thilanga Sumathipala said presently a three-Test series would draw an aggregate of fewer than 40,000 spectators, but the board aims to identify spectator-friendly Test venues and then improve facilities within those grounds to attract a larger audience.

Improvements to bathroom facilities and an increase in the number of big screens and televisions will be among the ground upgrades. SLC also announced a move towards online ticket sales, for which Indian company BookMyShow has been contracted. SLC said online ticket sales will begin during the Australia tour, but traditional ticket outlets will also be operational.

"When spectators go to a match, they want to be guaranteed their seat, and for it to be as easy a process as possible," Sumathipala said. "We also want to make sure the spectators are entertained during their time at the ground."

The Galle Cricket stadium, which is located close to the centre of town, ordinarily draws a substantial Test-match crowd, while the Asgiriya Stadium had also been a well-patronised venue during its years of operation. Sumathipala said this suggested that venues within the city limits, where spectators may arrive and leave as their day allows, will be prioritised as Test venues. Asgiriya has not hosted a Test since 2007, but Sumathipala said SLC would look into upgrading facilities there with a view to resuming international cricket at the venue.

"At the moment, Galle is a successful venue, and SSC is successful, but I don't think venues like Dambulla or the Premadasa Stadium are as successful," Sumathipala said. "The reason is, when people come in a bus, train or three-wheeler, and they see someone is getting close to a fifty or a hundred, they want to come into the ground and see that.

"There's a culture of people participating in a Test match whenever there is some excitement. We prefer to have the Test venues built up in a different way from the limited-overs venues. It has to be done in a scientific way. There also have to be facilities for women and children."