Plonkers and dickheads
In the Guardian , Mike Selvey can hardly contain himself over Cricket Australia's latest marketing wheeze to use nicknames rather than player names on shirts for the Twenty20 clash with South Africa.
Martin Williamson
25-Feb-2013
In the Guardian, Mike Selvey can hardly contain himself over Cricket Australia's latest marketing wheeze to use nicknames rather than player names on shirts for the Twenty20 clash with South Africa.
As Selvey (known in his Middlesex playing days as Walter because of the plethora of Mikes in the dressing room at the time) points out, nicknames are awarded by colleagues rather than invented by marketing departments.
It is a totally duff concept. Firstly, the whole point of putting names on the back of shirts is for identification. If you are one of the uninitiated you would not know Skinny from Latte. So you would need to look it up in your programme. Which defeats the object.
And he has a plan for the men who devised this:
I look forward to pictures of the twerps whose idea this was walking round the Gabba with 'Plonker' and 'Dickhead' inscribed on their backs.
Even by their own dismal standards, it seems the marketing men have excelled.
Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa