'He's honest, but is he elite honest?'

In case you still haven't got the context for "elite honesty".

The questions that came up immediately.

Blame it on the marketing department.

The advice: keep it simple.

Australia coach Justin Langer tried to explain, but wonder if it would've helped.

Of course, there had to be jokes. Is elite honesty the best elite policy too?

Did the words come from a famous source?

Will Australia walk the talk?

Get used to hearing those words a lot more during the Australian summer.

In the future, will there be an elite sportsperson without elite honesty?