Australia lose sponsorship row
Cricket Australia has lost its battle to retain a long-term corporate backer as a team sponsor for the World Cup
Cricinfo staff
09-Feb-2007
Cricket Australia has lost its battle to retain a long-term corporate backer as a team sponsor for the World Cup. Despite CA's drawn-out fight to keep Travelex, who has supported the squad on overseas tours since 2001, the ICC decided the company was in conflict with the World Cup partners Visa and Scotia Bank.
"We are disappointed that the ICC committee ruled against us," James Sutherland, the CA chief executive, said. "We believe we put forward a very strong case but, unfortunately, the committee decided otherwise." The airline Emirates has been appointed as Australia's back-up sponsor.
"The ICC is extremely pleased that this matter has been resolved," Malcolm Speed, the ICC's chief executive, said. "The decision of the disputes resolution committee creates an important precedent for future ICC events."