Gimme Mo Money!
Remember the notorious advertisement that Nike carried during the Los Angeles Olympics
Santhosh S
08-Dec-2000
Remember the notorious advertisement that Nike
carried during the Los Angeles Olympics? "You
don't win silver, You lose gold". That is America
and materialism at its very best. USA, the first
amongst the first world and baseball is their ball
game. And us Indians lost in the third world find
that cricket is our ball game. Cricket is going
the baseball way and there are lessons to be
learned.
Baseball has been through what cricket is going
through now. Over the years the umpires have taken
the cues from the powers that be to keep the game
moving. The reason is not about the game, but
about the broadcasting conglomerates that buy the
rights to the games. It's obvious where the power
is being held here, isn't it? The game of baseball
slowly changed as all things do. When it comes
right down to it, the same thing changed baseball
that is changing cricket, soccer, the Olympics and
all other entertainment. MONEY. But as the MO
MONEY thing becomes the idol that is worshipped,
the game is losing its subtle eloquence. The home
run is the instant gratification that has caught
the limelight and the attention of the new fan and
of course the hungry network. The long ball, the
big thrill, the quicker, farther, more spectacular
is now starting to edge out the subtle
undercurrents and dramas that baseball once held.
The fan is becoming a shallow, inpatient and
greedy - for the big play, and the next big play
and the next big play. These days, they even wind
the balls harder and stretch the covers on tighter
so that they'll travel farther and produce more
home runs and yes, MO MONEY. You see that in
cricket too. A top edge flies over third-man for a
six, they have made it a batsman's game (The one
day game is for the instant nirvana). They have
made new rules that favour the batsmen, that he
can put his foot forward and heave-ho!
In America, where baseball was once called the
national pastime it's jokingly called juicing the
ball. There are a few that complain about the
decline in the substance and the purity of the
game, but most just smile and knowingly wink,
because those home runs - that's what gives the
fan that quick gratification and the big thrill.
Now you know where cricket is destined to go. The
sixer in cricket is what a home run is to
baseball. All entertainment is a drug, and to make
the entertainment sell, the drug must be stronger
so that yes, you know, it will skyrocket profits
and interest and make MO MONEY. The winner takes
it all and there isn't a place for the loser. How
often do we see a batsman walk after nicking the
ball to the keeper? Gone are the days of decent
cricket. And it is the greed for the MO MONEY that
caused the downfall of men like Hansie Cronje and
Mohammed Azharuddin. You will agree with me that
there is still the joy in watching cricket at its
best. In watching a laidback David Gower coverdrive or for that matter a Mark Waugh on-drive. Or
just watching the bowler demoralising the best of
the batsmen; people who have been around would
remember the one over which Michel Holding bowled
to Geoff Boycott at Barbados in 1981 or when Allan
Donald had a go at Michael Atherton in the 1998
Test series played in England. Cricket is a
beautiful game but not strong enough on its own to
withstand the winds of change.
Where the leader goes, the rest follows. Money and
the greed for MO MONEY being the driving force to
success in a highly material world. Where
fulfillment stands nowhere near success. This is
the world where young kids are told "nothing
succeeds like success". And success being the
riches measured by the widely accepted standard
called 'Money'. Progress in cricket and baseball
(and all other sports and children's games played
by adults) is marked by the mega-increasing
salaries of the players. Cricket has time on its
side to learn from the mistakes of baseball and
other big sports. Though we are in the fast
forward lane to full-time consumerism, there is
still that ounce of honour in this world. We saw
it in Delhi Police, and three cheers to the
'unsung heroes'.