This time for Arfica

Cricket South Africa made a major faux pas at the launch of a new Twenty20 tournament called the Africa T20 Cup - mis-spelling the name of the competition itself. Cue jokes on Twitter

ESPNcricinfo staff

21-Apr-2015

Spelling the tournament's name wrongly in the logo - Arfica instead of Africa - is a mistake that is hard to defend. Perhaps the most generous explanation came from @Maloosa.

Maybe #Arfica is a play on Our Africa and it will become the new "it word" for the T20 Cup!? @OfficialCSA
— Melissa Bailey (@Maloosa) April 21, 2015

Others were more sarcastic.

Ingore teh htaers @OfficialCSA. Presonally I cna't see aynthing worng wtih yuor lgoo. #ArficaT20Cup
— Warren Robertson (@WarrenRcomedian) April 21, 2015

It's only a spelling mistake but has got everyone talking and the tournament trending in certain areas no doubt. Clever marketing #ARFICA
— Chris Cornelis (@onlyfoolsgamble) April 21, 2015

Fair play to Cricket SA, it's not easy to rebrand a whole continent #arfica
— Steve (@stevo1270) April 21, 2015

Many took to reworking songs and sayings about Africa.

This time for Arfica.
— Antoinette Muller (@mspr1nt) April 21, 2015

I always loved that song #Arfica by #Otot
— Simon (@Badgercricket) April 21, 2015

#TIA - this is Arfica
— Adriaan Jonker (@aikmanjonker) April 21, 2015

Some people really enjoyed the goof-up.

Proteas could bowl England out for 0 in the first test, but the Arfica T20 Cup launch will still be my cricketing highlight of the year.
— Sean Wilson (@SimplySean_) April 21, 2015

Cricket South Africa later apologised for the mistake, managing to throw in a joke as well.

We apologize for the oversight on the #AfricaT20Cup logo. We're glad we could provide you with a good (l)arf though…
— Cricket South Africa (@OfficialCSA) April 21, 2015

South Africa