The Tendulkar ticket
Billboards, cakes, tickets - Tendulkar is the theme for everything you do

The ticket for Tendulkar's 199th Test, in Kolkata • Twitter
If you live in Kolkata and aren't a Tendulkar fan, you might want to take a trip right about now. The Cricket Association of Bengal is planning to put up billboards across the city displaying quotes on Tendulkar by former players like Barry Richards, Kapil Dev and Viv Richards. But if you can't skip town, you could always register your protest by hacking into the five-pound cake that a famous sweet shop in the city has created in Tendulkar's honour. The cake, made of the traditional Bengali sweet sandesh, has a picture of Tendulkar holding a bat.
To have a long and successful career in sports you need to look after your body very carefully. In the Hindu John Gloster, the former India physio, talks about how Tendulkar bounced back from major injury setbacks because he was very committed to his rehab.
"Sachin just knuckled down and took on board every little thing the physio and the doctor told him. He was very committed to his rehab. He always saw the big picture."
In the Indian Express, Harsha Bhogle writes that Tendulkar's farewell series has been turned into a Royal Wedding of sorts.
We are all guilty of that because we seek a share of his limelight. It is too good an opportunity for us to let go. Everybody is loving a good retirement.