What’s in a name?

Don Bradman seemingly knew everything about Australian cricket during decades as a player, administrator, selector and national hero, but he had no idea about the value of his surname. The issue has been discussed in the Supreme Court, with Bradman’s son John suing a law firm for using his father’s eight-letter moniker as "a brand name, like Mickey Mouse".

"He said that he really had no idea that his name would have the commercial value, which it apparently has, and agreed that a fair benefit should flow to the family," the Australian reported John Bradman writing to the firm in 1998. "He also said that while he can contain the use of his name during his lifetime, after his death he would like the family to have a fair say in its use."